Elite athletes and top executives understand the importance of coaching as a means of achieving exceptional results. Coaches hold you accountable, support goal-setting, and encourage you to maintain discipline. But can you coach yourself?

This book illustrates proven concepts which you can use to propel yourself to higher levels of personal and professional success through a process of self-coaching.

As you read through the book you will find various exercises to support you in establishing a strategy for your career and for your life. Each chapter also includes specific exercises to help put these concepts into practice, focusing on:

-Establishing and emphasizing strengths, rather than weaknesses
-Formulating your personal and professional value proposition ("your story")
-Identifying elephant-sized goals
-Building systematic strategies to conquer your goals
-Fostering robust creativity levels
-Managing fear and ensuring a winner's mindset
-Savoring your experiences along the way

Let this book serve as your personal coach to unlock the power within you to accomplish more than you thought possible.

Wine fluency is critical for a wide variety of professionals and represents an important area of executive refinement. This is not simply an interesting culinary topic. Knowing the essentials is a matter of critical business etiquette. Failing to have such knowledge can also leave you vulnerable to certain etiquette mistakes in various professional contexts.

The good news is that the learning experience can be easy and fun, and there is no need to descend into wine snobbery along the way. Use this book and the FREE VIDEO SUPPLEMENTS to ensure you know the essentials.

THE ESSENTIALS:
-Facts you should know about certain wine regions
-Key characteristics of various grapes and wines
-How to confidently pair wine with food
-Discussion of iconic wines that you should recognize
-Review of wine etiquette essentials

FREE VIDEO SUPPLEMENTS: As you read through this book you will be directed to www.executivewineeducation.com where you will find free supplemental videos and other materials to accompany your reading and enhance your learning experience.

This book, and the related free videos, represents the wine course they should have taught you in business school