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Revealing Our Social World: Fundamentals of Social Research
explores the myriad reasons social scientists conduct research and
how published findings have the power to inform laws and social
policies, influence therapeutic practices, and develop social
theory. The text underscores the importance of quality research and
the use of the scientific method to avoid the pitfalls of casual
observation. The text features five dedicated sections. Section I
introduces foundational information about social research, defining
its components, outlining the research process, speaking to ethical
considerations, and demonstrating the connections between
paradigms, social theory, and methods. In Section II, students
learn the preparatory steps to take before conducting research in
the field. Dedicated chapters cover probability sampling and sample
design and qualitative research. Sections III and IV focus on
quantitative and qualitative research design and analysis,
respectively. The final section of the text explores big data,
machine learning, audio, image, video, and social media analytics,
and more. Providing students with a comprehensive and valuable
introduction, Revealing Our Social World is an excellent resource
for courses in social research.
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