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This third edition of Contemporary Issues in Marketing and Consumer
Behaviour has been revised and updated to reflect the fast-changing
world we live in. The new state of the art chapter on digital
marketing digs deeply into two new frontiers of marketing which
have significant impact on contemporary social life: influencer
marketing, and online gaming. Other new topics help us to
understand how marketing can perpetuate local and global inequality
through creating and sustaining hierarchies of knowledge and
influencing norms of race, disability, gender and sexual
orientation. Topics new to this edition include: Digital Markets
and Marketing Hierarchies of Knowledge in Marketing Marketing
Inequalities: Feminisms and intersectionalities The Ethics and
Politics of Consumption New case studies include: Emerging Economy
Brands The Fairtrade Brand Disappearing Influencers Decolonising
the Media Written by four experts in the field, this popular text
successfully links marketing theory with practice, locating
marketing ideas and applications within wider global, social and
economic contexts. It provides a complete and thought-provoking
overview for postgraduate, MBA and advanced undergraduate modules
in marketing and consumer behaviour and a useful resource for
dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
This third edition of Contemporary Issues in Marketing and Consumer
Behaviour has been revised and updated to reflect the fast-changing
world we live in. The new state of the art chapter on digital
marketing digs deeply into two new frontiers of marketing which
have significant impact on contemporary social life: influencer
marketing, and online gaming. Other new topics help us to
understand how marketing can perpetuate local and global inequality
through creating and sustaining hierarchies of knowledge and
influencing norms of race, disability, gender and sexual
orientation. Topics new to this edition include: Digital Markets
and Marketing Hierarchies of Knowledge in Marketing Marketing
Inequalities: Feminisms and intersectionalities The Ethics and
Politics of Consumption New case studies include: Emerging Economy
Brands The Fairtrade Brand Disappearing Influencers Decolonising
the Media Written by four experts in the field, this popular text
successfully links marketing theory with practice, locating
marketing ideas and applications within wider global, social and
economic contexts. It provides a complete and thought-provoking
overview for postgraduate, MBA and advanced undergraduate modules
in marketing and consumer behaviour and a useful resource for
dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
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