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This book explains the 2016 presidential election through a
strategic focus. In the primaries both parties faced challenges
from insurgent outsiders riding waves of populist fervor in the
electorate, but only the Democrats were able to steer the
nomination into the hands of their establishment favorite. Why
weren't Republican elites able to stop Donald Trump from hijacking
their party's nomination? Why did Hillary Clinton come up short on
Election Day despite the fact that nearly everyone expected her to
win after her opponent ran a haphazard campaign plagued by scandal
after scandal? The research presented here argues that the Clinton
campaign conducted the nearly perfect execution of the wrong
electoral strategy, costing her the Electoral College and her
chance to become America's first female president.
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