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The role of design, both expert and nonexpert, in the ongoing wave
of social innovation toward sustainability. In a changing world
everyone designs: each individual person and each collective
subject, from enterprises to institutions, from communities to
cities and regions, must define and enhance a life project.
Sometimes these projects generate unprecedented solutions;
sometimes they converge on common goals and realize larger
transformations. As Ezio Manzini describes in this book, we are
witnessing a wave of social innovations as these changes unfold-an
expansive open co-design process in which new solutions are
suggested and new meanings are created. Manzini distinguishes
between diffuse design (performed by everybody) and expert design
(performed by those who have been trained as designers) and
describes how they interact. He maps what design experts can do to
trigger and support meaningful social changes, focusing on emerging
forms of collaboration. These range from community-supported
agriculture in China to digital platforms for medical care in
Canada; from interactive storytelling in India to collaborative
housing in Milan. These cases illustrate how expert designers can
support these collaborations-making their existence more probable,
their practice easier, their diffusion and their convergence in
larger projects more effective. Manzini draws the first
comprehensive picture of design for social innovation: the most
dynamic field of action for both expert and nonexpert designers in
the coming decades.
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