Denton, Holloway, and their contributors present analyses of communication strategies used in the Clinton administration, with a special focus on President Clinton's responses to the Lewinsky scandal and impeachment.

Chapters explore the Clinton administration's attempts to control his image through rhetorical and media strategies, his appeal to women voters, the changing image of Hillary Rodham Clinton, and Clinton's discourse on race. The second half of the book focuses on Clinton's responses to the Lewinsky scandal, media coverage and polling during the scandal, and Clinton's impact on the symbolic nature of the American presidency. This book will be of particular interest to scholars, students, and other researchers involved with communication, political science, political sociology, political communication, and scandal.

This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care crisis to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.

In June 1954, the Atomic Energy Commission determined that J. Robert Oppenheimer, wartime director of the Manhattan Project and Father of the Atomic Bomb, was a security risk. Consequently, America's most prominent scientist was removed from government service. In contrast to historical and political explanations of the Oppenheimer case, Holloway explores the role that rhetoric played in Oppenheimer's demise. In doing so, the author draws attention to the symbolic nature of politics and character and highlights the significant interaction of political and scientific terminologies in American discourse.

Holloway's analysis and evaluation suggest that the accusations against Oppenheimer used the most powerful terms of the mid-1950s--communism, progress, and science--to legitimize the government's questionable action. Oppenheimer, for his part, failed to use his most strategic rhetorical resources in his defense, and therefore participated in his own ruin. Holloway highlights the rhetorical interaction among accusation, self-defense, and decision statements through a microscopic rhetorical analysis of the case's five central documents. An original extension and refinement of Kenneth Burke's cluster-agon method, which Holloway calls terminological algebra, is proposed as a systematic analytical tool consistent with Burke's theories. Recommended for critics of rhetoric and political communication.

Denton, Holloway, and their contributors present analyses of communication strategies used in the Clinton administration, with a special focus on President Clinton's responses to the Lewinsky scandal and impeachment.

Chapters explore the Clinton administration's attempts to control his image through rhetorical and media strategies, his appeal to women voters, the changing image of Hillary Rodham Clinton, and Clinton's discourse on race. The second half of the book focuses on Clinton's responses to the Lewinsky scandal, media coverage and polling during the scandal, and Clinton's impact on the symbolic nature of the American presidency. This book will be of particular interest to scholars, students, and other researchers involved with communication, political science, political sociology, political communication, and scandal.

This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care crisis to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson Clinton.