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Human consumption of meat and dairy products continues to be a
major driver of climate change but has so far been largely
overlooked in national and international climate policy. Using data
obtained from a twelve-country survey and focus groups and
stakeholder meetings in Brazil, China, the United States, and the
United Kingdom, the report aims to explore the extent of public
awareness and understanding of the issue and make specific
recommendations for state and non-state actors to develop dietary
change policies on the national and international level. In doing
so, it will help to shift the focus toward demand-side action,
which has been shown to be essential both to meet international
agreed climate objectives and to achieve other societal, health,
and environmental objectives.
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