The goal of this book is to present the main ideas and techniques in the field of continuous smooth and nonsmooth optimization. Starting with the case of differentiable data and the classical results on constrained optimization problems, and continuing with the topic of nonsmooth objects involved in optimization theory, the book concentrates on both theoretical and practical aspects of this field. This book prepares those who are engaged in research by giving repeated insights into ideas that are subsequently dealt with and illustrated in detail.