Risk communication helps companies, governments and institutions minimise disputes, resolve issues and anticipate problems before they result in an irreversible breakdown in communications. Without good risk communication and good risk management, policy makers have no roadmap to guide them through unforeseen problems, which frequently derails the best policies and results in a breakdown in communications and a loss of trust on behalf of those they are trying hardest to persuade. Most policy makers still use outdated methods - developed at a time before health scares like BSE, genetically modified organisms and dioxin in Belgian chicken feed eroded public confidence in industry and government - to communicate policies and achieve their objectives. Good risk communication is still possible, however. In this book, through the use of a host of case studies from four countries, the author identifies a series of methods that are set to work in a post trust society.

This edited volume looks at whether it is possible to be more transparent about uncertainty in scientific evidence without undermining public understanding and trust. With contributions from leading experts in the field, this book explores the communication of risk and decision-making in an increasingly post-truth world. Drawing on case studies from climate change to genetic testing, the authors argue for better quality evidence synthesis to cut through the noise and highlight the need for more structured public dialogue. For uncertainty in scientific evidence to be communicated effectively, they conclude that trustworthiness is vital: the data and methods underlying statistics must be transparent, valid, and sound, and the numbers need to demonstrate practical utility and add social value to people's lives. Presenting a conceptual framework to help navigate the reader through the key social and scientific challenges of a post-truth era, this book will be of great relevance to students, scholars, and policy makers with an interest in risk analysis and communication.

Risk communication helps companies, governments and institutions minimise disputes, resolve issues and anticipate problems before they result in an irreversible breakdown in communications. Without good risk communication and good risk management, policy makers have no roadmap to guide them through unforeseen problems, which frequently derails the best policies and results in a breakdown in communications and a loss of trust on behalf of those they are trying hardest to persuade. Most policy makers still use outdated methods - developed at a time before health scares like BSE, genetically modified organisms and dioxin in Belgian chicken feed eroded public confidence in industry and government - to communicate policies and achieve their objectives. Good risk communication is still possible, however. In this book, through the use of a host of case studies from four countries, the author identifies a series of methods that are set to work in a post trust society.