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Strategisches Marketing-Accounting - Nutzung Des Rechnungswesens Bei Strategischen Marketingaufgaben (German, Paperback, 1997... Strategisches Marketing-Accounting - Nutzung Des Rechnungswesens Bei Strategischen Marketingaufgaben (German, Paperback, 1997 ed.)
Rainer Wolf Schmidt
R1,367 Discovery Miles 13 670
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Ships in 10 - 15 working days

Marketing und Rechnungswesen werden in der Regel als zwei unabhangige Bereiche betrachtet. Ihre Verknupfung ermoglicht jedoch eine effektivere und effizientere Erfullung strategischer Marketingaufgaben."

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