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The second edition of Entrepreneurship continues to provide
management students and entrepreneurs an insight into the nuances
of starting and managing a business in India. It starts by
introducing the concept to the readers before moving on to explain
the financing options and the operational aspects of a start-up
business. Key concepts, such as business models, business plan,
human resource management, entrepreneurial finance, and marketing,
have been explained in detail in separate chapters. Growth and
corporate social responsibility are highlighted in the last
section. It includes chapters on growth, exit strategies, social
responsibility, and the social entrepreneur. The accompanying CD
includes start-up documentation, applications, templates, and
checklists required by entrepreneurs to start a business in India.
It also contains video clippings of successful entrepreneurs
sharing their experiences.
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