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Since the process of liberalization and opening of markets in the
1990s, the emerging markets have created a thriving culture of
entrepreneurship, creativity and global collaboration. Along with
these opportunities, however, there are challenges in doing
business with emerging markets. This book underlines the challenges
that come with managing business relationships in diverse emerging
countries such as India. It also provides useful implications and
conclusions for successful and profitable business ventures in
emerging economies.
Since the process of liberalization and opening of markets in the
1990s, the emerging markets have created a thriving culture of
entrepreneurship, creativity and global collaboration. Along with
these opportunities, however, there are challenges in doing
business with emerging markets. This book underlines the challenges
that come with managing business relationships in diverse emerging
countries such as India. It also provides useful implications and
conclusions for successful and profitable business ventures in
emerging economies.
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Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
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