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Access to essential facilities or so-called bottlenecks has become
the key public policy issue for the liberalization of network
industries such as telecommunications, electricity, rail and so on.
Still, access prices are not only important for competition in
formerly monopolistic industries, but also for industries where
competition has long been established such as payment and credit
card networks or mobile telecommunications. As the latter
industries have also come under closer scrutiny by regulatory
agencies and competition authorities, this book is dedicated to the
analysis of access pricing in theory and practice.
The structure of this book which is organized in five parts is as
follows: The extended introduction will introduce the key concepts
and issues including a brief explanation of the essential facility
concept as well as the distinction between one-way and two-way
access and will briefly survey the main contributions within the
literature on access pricing theory and practice. While parts I and
II deal with the theory of one-way and two-way access pricing,
respectively, part III focuses on the newly emerging theory of
access pricing with multihoming. Parts IV and V address the
practice side and focus on industry-specific applications and
special problems (Part IV) as well as public policy issues (Part
V).
*Provides valuable theoretical and empirical analyses in Access
Pricing and related topics
*Offers several different points of view
*Features research from highly reputed scientists working in this
field
Das vorliegende Buch stellt erstmals die Theorie der zweiseitigen
Markte und deren Anwendung auf Medienmarkte intuitiv sowie
modelltheoretisch dar. Nach einer Diskussion der oekonomischen
Grundlagen werden relevante Modelle zweiseitiger Medienplattformen
sowie Anwendungen fur die Wettbewerbspolitik besprochen.
Anschliessend werden die wirtschaftspolitischen Implikationen der
Theorie dargestellt. Anhand von realen Wettbewerbsfallen auf
Internet-, Zeitungs- und Zeitschriftenmarkten wird diskutiert, ob
und inwiefern Medienplattformen einer unterschiedlichen
wettbewerbspolitischen und -rechtlichen Behandlung bedurfen. Das
Buch dient damit sowohl den Studierenden der
Wirtschaftswissenschaften und des Wettbewerbsrechts zum Verstandnis
der modernen Medienoekonomik. Es gibt aber ebenso Hinweise fur die
wettbewerbspolitische Analyse von Medienmarkten in der Fallpraxis.
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