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This book demonstrates what kind of problems, originating in a management accounting setting, may be solved with game theoretic models. Game theory has experienced growing interest and numerous applications in the field of management accounting. The main focus traditionally has been on the field of non-cooperative behaviour, but the area of cooperative game theory has developed rapidly and has received increasing attention. Intensive research, in combination with the changing culture of publishing, has produced a nearly unmanageable number of publications in the areas concerned. Therefore, one main purpose of this volume is providing an intensive analysis of the intersection of these areas. In addition, the book strengthens the relationship between the theory and the practical applications and it illustrates the two-sided relationship between game theory and management accounting: new game theoretic models offer new fields of applications and these applications raise new questions for the theory.
Malte Huchzermeier zeigt, dass die Wahl eines Borsensegments mit international anerkannten Anforderungen das Wahrgenommenwerden des Unternehmens in der Financial Community positiv beeinflusst. Ausfuhrlich befasst er sich mit dem Investment Case, der die Alleinstellungsmerkmale eines Unternehmens zusammenfasst und wahrend des Borsengangs das zentrale Verkaufsargument bildet. Die Ergebnisse einer phasenbezogenen Betrachtung wesentlicher Tatigkeiten wahrend des Borsengangs dokumentieren die Etablierung von Standards, die auch eine aktive Investor-Relations-Arbeit unterstutzen."
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