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Revisiting the topic of ethics codes in the media, this special
issue begins by tracing the first 50 years of code writing and code
enforcement experiences of the Public Relations Society of America
(PRSA). The second article shows how the 2000 Member Code of Ethics
assumes professional standing for PRSA members, emphasizes public
relations' advocacy role, and stresses education rather than
enforcement as the key to improving industry standards. Next, this
special issue traces the evolution of the Israel Broadcasting
Authority's (IBA) code of ethics through five permutations between
1972 and 1998 and analyzes how journalistic codes of ethics in the
United States wrestle with the matter of leaks. The Cases and
Commentaries section explores the ethical ramifications of a public
relations practitioner's decision about presenting a false front
group of grassroots image as a part of a public relations campaign.
Finally, two book reviews stimulate further thought about
entertainment media ethics and ethics in cyberspace.
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