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Multimodale Erlebnisvermittlung am Point of Sale - Eine verhaltenswissenschaftliche Analyse unter besonderer Berucksichtigung... Multimodale Erlebnisvermittlung am Point of Sale - Eine verhaltenswissenschaftliche Analyse unter besonderer Berucksichtigung der Wirkungen von Musik und Duft (German, Paperback, 2007 ed.)
Prof Dr Peter Weinberg; Ralph Salzmann
R2,112 Discovery Miles 21 120
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Auf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs-, Umwelt-, Gedachtnis- und Neuropsychologie leitet Ralph Salzmann die Uberlegenheit der ganzheitlichen, multimodalen Konsumentenansprache ab und weist diese empirisch in mehreren Felduntersuchungen nach."

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