"A practical, easy-to-follow approach to public relations" Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning GoalsUpon completing this book, readers will be able to:

• Develop their own public relations campaigns
• Apply public relations skills to the real world
• Understand how to apply communication theories to public relations

Between 1986 and 2005, nearly every state in the Southeast grappled with one or more proposals for a state-run lottery. The political battles and marketing campaigns leading up to the decisions generated considerable public debate and media attention. Pro-lottery and anti-lottery groups executed costly and labor-intensive campaigns aimed at generating the involvement of the media, politicians, and voters. Using a variety of case studies, Lottery Wars examines those debates and campaigns from both theoretical and practical perspectives. Using thousands of media articles and government documents, in addition to dozens of interviews with politicians, religious leaders, and journalists who covered the campaigns, Bobbitt brings up-to-date the research on state lotteries in the Southeast United States. Accessible and journalistic in style, Lottery Wars is an ideal supplement to any political communication course.

Exploring Communication Law, Second Edition, provides an overview of the law as it pertains to print, broadcast, and online journalism, as well as non-journalistic forms of expression. It begins by introducing students to the First Amendment in a general sense, then explores how the principles of free speech are applied in various circumstances, such as political speech, sexual expression, and K-12 and college campuses. The text also explains the fundamentals of media law in areas such as defamation, privacy, the media and the courts, confidentiality and privilege, access to information, broadcasting, and cyberspace.

Exploring Communication Law, Second Edition, provides an overview of the law as it pertains to print, broadcast, and online journalism, as well as non-journalistic forms of expression. It begins by introducing students to the First Amendment in a general sense, then explores how the principles of free speech are applied in various circumstances, such as political speech, sexual expression, and K-12 and college campuses. The text also explains the fundamentals of media law in areas such as defamation, privacy, the media and the courts, confidentiality and privilege, access to information, broadcasting, and cyberspace.

Afraid of the Light: Censorship of Books in K-12 Classrooms and Libraries analyzes the history of controversy surrounding assigned reading in K-12 classrooms and books available in school libraries. Randy Bobbitt outlines the history of book banning and controversy in the United States, stemming from 1950s conservative Cold War values of patriotism and respect for authority and ramping up through the 1960s and onward as media coverage and parental intervention into the inner workings of schools increased. The author claims that sensitive topics, including sexuality, suicide, and drug use, do not automatically imply the glorification of deviant behavior, but can be used constructively to educate students about the reality of life. Bobbitt argues that in an effort to shield children from the dangers of controversial issues, parents and administrators are depriving them of the ability to discover and debate values that are inconsistent with their own and those around them, teaching instead that avoidance of different viewpoints is the solution. Scholars of education, communication, literature, and policy will find this book especially useful.

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background, and the ethical guidelines of major professional organizations, this book is designed to stimulate class discussion through real-world examples, case studies, and discussion problems. Students will learn how to mediate between the best interests of their employers and their responsibilities toward other parties, and to consider how economic, technological, and legal changes in their industries affect these ethical considerations. It can be used as a core textbook for undergraduate or graduate courses in communication or media ethics, and provides an ideal supplement for specialist classes in public relations, professional communication, advertising, political communication, or journalism and broadcast media.

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background, and the ethical guidelines of major professional organizations, this book is designed to stimulate class discussion through real-world examples, case studies, and discussion problems. Students will learn how to mediate between the best interests of their employers and their responsibilities toward other parties, and to consider how economic, technological, and legal changes in their industries affect these ethical considerations. It can be used as a core textbook for undergraduate or graduate courses in communication or media ethics, and provides an ideal supplement for specialist classes in public relations, professional communication, advertising, political communication, or journalism and broadcast media.

Us against Them: The Political Culture of Talk Radio examines the phenomenon of talk radio and the role that it plays in the American political process as well as popular culture. Among the central questions addressed is a basic one regarding why people choose to listen to political talk instead of music. Do they listen to get objective information on both sides of political issues to help them make their own voting decisions, or do they seek out the hosts and content that simply validates their own beliefs? After a consideration of the history of talk radio as well as where the industry stands today in terms of audience demographics and advertiser support, Randy Bobbitt takes a theoretical look at how talk radio may or may have not impacted political issues and campaigns from the 1950s through the 2006 mid-term election, as well as the real impact of talk radio on the 2008 presidential campaign. Finally, Bobbitt considers the future of political talk radio in light of the newest threat to the First Amendment: the possible return of the Fairness Doctrine, a twentieth century law that once required broadcasters to provide politically balanced programming.

Controversial Books in K-12 Classrooms and Libraries: Challenged, Censored, and Banned analyzes the history of controversy surrounding assigned reading in K-12 classrooms and books available in school libraries. Randy Bobbitt outlines the history of book banning and controversy in the United States, stemming from 1950s conservative Cold War values of patriotism and respect for authority and ramping up through the 1960s and onward as media coverage and parental intervention into the inner workings of schools increased. The author claims that sensitive topics, including sexuality, suicide, and drug use, do not automatically imply the glorification of deviant behavior, but can be used constructively to educate students about the reality of life. Bobbitt argues that in an effort to shield children from the dangers of controversial issues, parents and administrators are depriving them of the ability to discover and debate values that are inconsistent with their own and those around them, teaching instead that avoidance of different viewpoints is the solution. Scholars of education, communication, literature, and policy will find this book especially useful.

Free Speech on America's K-12 and College Campuses: Legal Cases from Barnette to Blaine covers the history of legal cases involving free speech issues on K-12 and college campuses, mostly during the fifty-year period from 1965 through 2015. While this book deals mostly with high school and college newspapers, it also covers religious issues (school prayer, distribution of religious materials, and use of school facilities for voluntary Bible study), speech codes, free speech zones, self-censorship due to political correctness, hate speech, threats of disruption and violence, and off-campus speech, including social media. Randall W. Bobbitt provides a representative sampling of cases spread across the five decades and across the subject areas listed above. Recommended for scholars of communication, education, political science, and legal studies.

Between 1986 and 2005, nearly every state in the Southeast grappled with one or more proposals for a state-run lottery. The political battles and marketing campaigns leading up to the decisions generated considerable public debate and media attention. Pro-lottery and anti-lottery groups executed costly and labor-intensive campaigns aimed at generating the involvement of the media, politicians, and voters. Using a variety of case studies, Lottery Wars examines those debates and campaigns from both theoretical and practical perspectives. Using thousands of media articles and government documents, in addition to dozens of interviews with politicians, religious leaders, and journalists who covered the campaigns, Bobbitt brings up-to-date the research on state lotteries in the Southeast United States. Accessible and journalistic in style, Lottery Wars is an ideal supplement to any political communication course.