"A practical, easy-to-follow approach to public relations" Written
for students taking advanced courses in public relations, the book
takes a team project approach to learning about the field. The book
introduces a three-step process--the PIE chart--that more
accurately reflects the campaign development process used in the
real world. Exercises and case studies in every chapter guide
students through the development of their own public relations
campaigns. This text is available in a variety of formats - print
and digital. Check your favorite digital provider for your eText,
including CourseSmart, Kindle, Nook, and more. To learn more about
our programs, pricing options and customization, click the Choices
tab. Learning GoalsUpon completing this book, readers will be able
to:
- Develop their own public relations campaigns
- Apply public relations skills to the real world
- Understand how to apply communication theories to public
relations
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