Developing the Public Relations Campaign takes a simple,
easy-to-follow approach that helps students develop a public
relations campaign in a service-learning environment. This text is
designed for courses that use a team project approach rather than a
traditional lecture/note-taking model. It introduces a three-step
process--the PIE chart--that more accurately describes the campaign
development process used in the real world than the traditional
RACE formula. Its practical approach, with exercises and case
studies in every chapter, will guide students through the
development of their own public relations campaigns.
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