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Triticale (Triticosecale) a hybrid of wheat (Triticum) and rye (Secale) is an important cereal crop and has more production as compared to wheat. It has gained importance in fulfilling the increased food demands of the world. For a breeding programme genetic variability and the genetic relationship among genotypes is important. To study this, 70 lines of triticale introduced from CIMMYT were planted in complete block design. Data was recorded for plant height, spike length, number of spikelets per spike, number of grains per spike, number of tillers per meter, grain yields per meter and 1000 grain weight. The data showing significant differences was subjected correlation and cluster analysis. Correlation analysis gave the results that plant height had negative and non-significant correlation with grain yield per meter. It was found that spike length had positive and significant correlation with grain yield per meter. Number of spikelets per spike and grain yield per meter was reported to have positive and significant correlation whereas number of grains per spike had positive and highly significant correlation.
The aim of the study is to identify and understand the key factors of branded clothing which influence female consumer involvement towards branded clothing in Pakistan. The research model incorporates brand status, brand attitude, willingness to pay premium, self-concept and reference group as the factors in predicting consumer involvement in fashion clothing. A survey is conducted with general female consumers to obtain empirical evidence using questionnaires. The data is analyzed by using statistical techniques: regression analysis, correlation and factor analysis. The study indicates that status branding, brand attitude, paying premium for branded clothing, self-concept and reference groups increase consumer involvement in fashion clothing. The results show that brand attitude is the most significant factor followed by self-concept, brand status, willingness to pay premium and reference groups. Overall, the results imply that the selected variables and factors highly influence consumer involvement in fashion clothing related to self-concept and positive attitude towards branded clothing.
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