Plants often encounter abiotic stresses including drought, salinity, flooding, high/low temperatures, and metal toxicity, among others. The majority of these stresses occur simultaneously and thus limit crop production. Therefore, the need of the hour is to improve the abiotic stresses tolerance of crop plants by integrating physiology, omics, and modern breeding approaches. This book covers various aspects including (1) abiotic stress responses in plants and progress made so far in the allied areas for trait improvements, (2) integrates knowledge gained from basic physiology to advanced omics tools to assist new breeding technologies, and (3) discusses key genes, proteins, and metabolites or pathways for developing new crop varieties with improved tolerance traits.

Plants often encounter abiotic stresses including drought, salinity, flooding, high/low temperatures, and metal toxicity, among others. The majority of these stresses occur simultaneously and thus limit crop production. Therefore, the need of the hour is to improve the abiotic stresses tolerance of crop plants by integrating physiology, omics, and modern breeding approaches. This book covers various aspects including (1) abiotic stress responses in plants and progress made so far in the allied areas for trait improvements, (2) integrates knowledge gained from basic physiology to advanced omics tools to assist new breeding technologies, and (3) discusses key genes, proteins, and metabolites or pathways for developing new crop varieties with improved tolerance traits.

Written for sleep technologists, Clinical Atlas of Polysomnography provides basic information regarding normal sleep, sleep disorders, and electrophysiology that is outside of the scope of the AASM manual (AASM Manual for the Scoring of Sleep and Associated Events). It aims to act as a guide through the fundamental aspects of, for example, types of overnight sleep study, establishing a sleep laboratory, preparing the patient for a sleep evaluation study, placement of electrodes and leads, and the scientific aspects of such placement, i.e., why they are placed at that particular position. This information will be very useful in those parts of the globe where formal training in sleep technology is not yet available. Many further chapters focus on depicting real-time illustrations of sleep data as captured in the sleep laboratory and the scoring of recording data. Information regarding common montages, artifacts, and troubleshooting in the sleep laboratory will facilitate the reader’s journey as a trainee sleep technologist. While scoring sleep recordings, the "When you score the data" histogram can provide a great deal of useful information, and this has been explained in detail in this book. Most importantly, it is prudent to be able to write reports that are both informative and easy to understand by physicians who do not have advanced knowledge of sleep medicine. A chapter has been dedicated to explaining this in detail. Lastly, the authors have provided ready-made forms, questionnaires, and documents that can either be used as they are or with some modifications. This up-to-date and comprehensive volume will be an invaluable guide for technicians and physicians who wish to practice sleep medicine and will be useful for sleep technology and physician training programs. The volume is intended to complement, not be a substitute for, the AASM scoring manual, as many areas that are covered in the manual are not covered here.

It is compiled by a number of renowned contributors who are distinguishable and adept in their field. This book will give insight into health problems of adolescents, and shall help in planning and implementing the strategies to control and prevent HIV and AIDS in a more effective manner. The first few chapters deal with the description, transmission and socio-demographic location of HIV/AIDS in adolescents. The next few chapters associate with the health and behavioral aspects of the adolescent, and with the medical, psychological and legal aspects of STDs and HIV/AIDS. The last few describes the measures/programmes taken for care, precautions and control by the government and the related agencies.

Formalized by the tenth century, the expansive Bhagavata Purana resists easy categorization. While the narrative holds together as a coherent literary work, its language and expression compete with the best of Sanskrit poetry. The text's theological message focuses on devotion to Krishna or Vishnu, and its philosophical outlook is grounded in the classical traditions of Vedanta and Samkhya. No other Purana has inspired so much commentary, imitation, and derivation. The work has grown in vibrancy through centuries of performance, interpretation, worship, and debate and has guided the actions and meditations of elite intellectuals and everyday worshippers alike. This annotated translation and detailed analysis shows how one text can have such enduring appeal. Key selections from the Bhagavata Purana are faithfully translated, while all remaining sections of the Purana are concisely summarized, providing the reader with a continuous and comprehensive narrative. Detailed endnotes explain unfamiliar concepts and several essays elucidate the rich philosophical and religious debates found in the Sanskrit commentaries. Together with the multidisciplinary readings contained in the companion volume The Bhagavata Purana: Sacred Text and Living Tradition (Columbia, 2013), this book makes a central Hindu masterpiece more accessible to English-speaking audiences and more meaningful to scholars of Hindu literature, philosophy, and religion.

A vibrant example of living literature, the Bhagavata Purana is a versatile Hindu sacred text written in Sanskrit verse. Finding its present form by the tenth century C.E., the work inspired several major north Indian devotional (bhakti) traditions as well as schools of dance and drama, and continues to permeate popular Hindu art and ritual in both India and the diaspora.

Introducing the Bhagavata Purana's key themes while also examining its extensive influence on Hindu thought and practice, this collection conducts the first multidimensional reading of the entire text. Each essay focuses on a key theme of the Bhagavata Purana and its subsequent presence in Hindu theology, performing arts, ritual recitation, and commentary. The authors consider the relationship between the sacred text and the divine image, the text's metaphysical and cosmological underpinnings, its shaping of Indian culture, and its ongoing relevance to contemporary Indian concerns.

Formalized by the tenth century, the expansive Bhagavata Purana resists easy categorization. While the narrative holds together as a coherent literary work, its language and expression compete with the best of Sanskrit poetry. The text's theological message focuses on devotion to Krishna or Vishnu, and its philosophical outlook is grounded in the classical traditions of Vedanta and Samkhya. No other Purana has inspired so much commentary, imitation, and derivation. The work has grown in vibrancy through centuries of performance, interpretation, worship, and debate and has guided the actions and meditations of elite intellectuals and everyday worshippers alike. This annotated translation and detailed analysis shows how one text can have such enduring appeal. Key selections from the Bhagavata Purana are faithfully translated, while all remaining sections of the Purana are concisely summarized, providing the reader with a continuous and comprehensive narrative. Detailed endnotes explain unfamiliar concepts and several essays elucidate the rich philosophical and religious debates found in the Sanskrit commentaries. Together with the multidisciplinary readings contained in the companion volume The Bhagavata Purana: Sacred Text and Living Tradition (Columbia, 2013), this book makes a central Hindu masterpiece more accessible to English-speaking audiences and more meaningful to scholars of Hindu literature, philosophy, and religion.

Written for sleep technologists, Clinical Atlas of Polysomnography provides basic information regarding normal sleep, sleep disorders, and electrophysiology that is outside of the scope of the AASM manual (AASM Manual for the Scoring of Sleep and Associated Events). It aims to act as a guide through the fundamental aspects of, for example, types of overnight sleep study, establishing a sleep laboratory, preparing the patient for a sleep evaluation study, placement of electrodes and leads, and the scientific aspects of such placement, i.e., why they are placed at that particular position. This information will be very useful in those parts of the globe where formal training in sleep technology is not yet available. Many further chapters focus on depicting real-time illustrations of sleep data as captured in the sleep laboratory and the scoring of recording data. Information regarding common montages, artifacts, and troubleshooting in the sleep laboratory will facilitate the reader's journey as a trainee sleep technologist. While scoring sleep recordings, the "When you score the data" histogram can provide a great deal of useful information, and this has been explained in detail in this book. Most importantly, it is prudent to be able to write reports that are both informative and easy to understand by physicians who do not have advanced knowledge of sleep medicine. A chapter has been dedicated to explaining this in detail. Lastly, the authors have provided ready-made forms, questionnaires, and documents that can either be used as they are or with some modifications. This up-to-date and comprehensive volume will be an invaluable guide for technicians and physicians who wish to practice sleep medicine and will be useful for sleep technology and physician training programs. The volume is intended to complement, not be a substitute for, the AASM scoring manual, as many areas that are covered in the manual are not covered here.

The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on ""Fundamentals of Product Management"" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on ""New Product Development and Its Barriers"" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on ""Brand Management"" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV "Live Case Studies" exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. Visit https://www.phindia.com/Product_Policy_Brand_Management_Gupta for instructor's resource (PPTs). New to the Fourth Edition The Fourth Edition introduces Glossary related to product management and brand management at the end of the book. Besides, it incorporates ten new Case Studies on: 1. Davaindia's Customer Benefit through Unbranded 2. Patanjali Food Products-Benefits from Wide Portfolio 3. Review of Some Cola Brands 4. Ice Cream Technology and Some Brands 5. Mixed Product Market Strategy of Narang Steels (1991-2007-2019) 6. New Product Development-Mosquito Net Medicines 7. Om Namkeen-A World Class Brand in Namkeen Industry 8. The Story of Nano 9. Introduction and Working of Mobile Phones 10. Working and Evolution of Mobile Phone Brands

A vibrant example of living literature, the Bhagavata Purana is a versatile Hindu sacred text written in Sanskrit verse. Finding its present form by the tenth century C.E., the work inspired several major north Indian devotional (bhakti) traditions as well as schools of dance and drama, and continues to permeate popular Hindu art and ritual in both India and the diaspora.

Introducing the Bhagavata Purana's key themes while also examining its extensive influence on Hindu thought and practice, this collection conducts the first multidimensional reading of the entire text. Each essay focuses on a key theme of the Bhagavata Purana and its subsequent presence in Hindu theology, performing arts, ritual recitation, and commentary. The authors consider the relationship between the sacred text and the divine image, the text's metaphysical and cosmological underpinnings, its shaping of Indian culture, and its ongoing relevance to contemporary Indian concerns.

The book, now in its third edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing nine more case studies based on the power of branding, positioning of the brands, repositioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV exclusively includes 30 live case studies that provide an analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practising managers. The new edition of the book incorporates nine new cases on: 1. Power Branding 2. Keo Karpin Hair Oil 3. Which Butter is Better 4. Positioning a Detergent Bar Between Bar Soap and Detergent Cake 5. Repositioning of Tea Brands 6. Price War over Bottled Mineral Water Industry 7. Delight-Increasing the Power of Milk 8. Product and Technological Obsolescence: A Story of Turnaround by Eastman Kodak 9. Two Wheeler Industry in India

The book, now in its second edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in concise and clear manner. The book is divided into four parts-Part I on Fundamentals of Product Management throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on New Product Development shows what are the barriers faced while developing a new product, the test marketing stages and its alternatives, launching of the product, future trends of product management and success stories. Part III on Brand Management defines branding, branding decisions, brand equity, brand identity, and brand positioning. Part IV gives an analytical and practical insight on the discussed concepts with the help of Live Case Studies. The book is primarily intended for the students of MBA, MMS, and ME/MTech (industrial Management). Besides, would also be useful for the professional managers as well. New To This Edition: The new edition is packed with 11 new cases on: Tracking of a Product Launch Long-run Market Share Estimation Conversion of a Commodity to a Brand New Product Development Approach to a Food Product Portfolio Matrix Application