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As the #1 best-sellerin Managerial Accounting, the 18th edition of
Garrison/Noreen/Brewer's ManagerialAccounting continues to innovate
in the ways it sets up students for theirfuture career paths. Known
for its clear and concise narrative, Garrison's 18thedition
continues to be cutting edge through the incorporation of
DataAnalytics Exercises, Integrated Excel, and a robust assessment
package allincorporated and auto-gradable within Connect. New to
this edition, follow anengaging continuing case featuring a real,
mission driven company, HowdyHomemade Ice Cream. New franchise
co-author, Norma Montague's contributionssharpened the diversity,
inclusion, and ESG topic coverage throughout the textthrough the In
Business boxes, Entrepreneur Spotlights, and language
choicesfocused on eliminating generalizations and stereotypes
around gender,abilities/disabilities, race/ethnicity, sexual
orientation, diversity of names,and age.
Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a
streamlined Managerial Accounting book that is perfect for
non-accounting majors who intend to move into managerial positions
by focusing on the fundamentals to develop the conceptual framework
managers need to succeed. This is done by adhering to the three
core standards: - FOCUS Noreen/Brewer/Garrison pinpoint the key
managerial concepts students will need in their future careers.
With no journal entries or financial accounting topics to worry
about, students can focus on the fundamental principles of
managerial accounting. The manager approach in Noreen allows
students to develop the conceptual framework needed to succeed,
with a focus on decision making and analytical skills. - RELEVANCE
Building student interest with its insightful Business Focus
vignettes opening each chapter, current In Business examples
throughout the text, and tried-and-true end-of-chapter material,
students will always see the real-world applicability of
Noreen/Brewer/Garrison. - BALANCE There is more than one type of
business, and so Noreen/Brewer/Garrison covers a variety of
business models, including nonprofit, retail, service, wholesale,
and manufacturing organizations. Service company examples are
highlighted with icons in the margins of the text.
Brewer'sIntroduction to Managerial Accounting has earned a
reputation as the mostaccessible and readable book on the market.
Its manageable chapters and clearpresentation point students toward
understanding, just as the needle of thecompass provides direction
to travelers. However, thebook's authors also understand that
everyone's destination may be different.Some students will become
accountants, while others are destined for careers inmanagement,
marketing, or finance. Not only does the Brewer text teach
studentsmanagerial accounting concepts in a clear and concise way,
it also asksstudents to consider how the concepts they are learning
will apply to thereal-world situations they will eventually face in
their careers. Thiscombination of conceptual understanding and the
ability to apply that knowledgedirects students toward success,
whatever their final destination may be.
As the long-time #1 best-seller, Garrison has helped guide close to
3 million students through managerial accounting since it was first
published. It identifies the three functions managers must perform
within their organizations--plan operations, control activities,
and make decisions--and explains what accounting information is
necessary for these functions, how to collect it, and how to
interpret it. Garrison's Managerial Accounting is known for its
relevance, accuracy, and clarity. It is also unique in that the
authors write the most important supplements that accompany the
book: solutions manual, test bank, instructor's manual, and study
guide - making them both of high quality and extremely consistent
with the textbook.
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