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Do you want to improve the usability of your library website, but
feel that it is too difficult, time-consuming, or expensive? In
this book, you will learn that in-house usability testing on a
budget is not only feasible, but it is practical, sustainable, and
has the potential to lead to remarkable improvements of the
content, design, and layout of your website. Usability Testing: A
Practical Guide for Librarians will teach you how to: *Make the
case for usability testing *Define your audience and their goals
*Select a usability testing method appropriate for your particular
context *Plan for an in-house usability test *Conduct an effective
in-house usability test *Analyze usability test results and make
decisions based on those results *Create and implement a plan for
ongoing, systematic usability testing Step-by-step instructions,
along with a myriad of examples, allow you to use this book as a
practical guide, and adapt the techniques for your own context.
Techniques are appropriate for libraries of all types, including
academic, public, and special libraries.
The written word is our primary tool for communication - with
colleagues, administrators, stakeholders, and users. Poor use of
words can lead to misunderstandings and inefficiencies. Writing
effectively will help you be a stronger colleague, manager, and
librarian. In this book, you will learn how to: *Define your
audience and your primary messages *Simplify your writing so that
it is succinct and understandable *Structure your written content
so that it is most usable and accessible to your audience *Approach
different forms of writing in a way that is most effective to
getting your message across *Establish a voice and tone that
reflects the identity of your organization and yourself as a
professional The book covers writing for both print and Web-based
publications and is aimed at all types of libraries.
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Nadine Gordimer
Paperback
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R398
R330
Discovery Miles 3 300
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