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Due to the increasing lingua-cultural heterogeneity of today's
users of English, it has become necessary to examine politeness,
translation and transcultural communication from a different
perspective. This book proposes a concept for a transdisciplinary
methodology to shed some light onto the opaque relationship between
the lingua-cultural biographies of users of English and their
patterns of perceiving and realizing politeness in speech acts. The
methodology incorporates aspects of CAT tools and business
intelligence systems, and is designed for long-term research that
can serve as a foundation for theoretical studies or practical
contexts, such as customer relationship management and marketing.
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