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Artificial Intelligence for Sustainable Value Creation provides a
detailed and insightful exploration of both the possibilities and
the challenges that accompany widespread Artificial Intelligence.
Providing a cutting edge analysis of the impact of AI in business
and society, the editors offer an opportunity to assess what is
known about managing other forms of information systems, strategy,
and marketing, and to re-examine this knowledge in situations
involving AI. This comprehensive book explores how human- centric
AI systems create value inside organizations, distinguishing three
main components: ethical value, societal value, and business value.
Using a multidisciplinary perspective, this discerning book
addresses the interests of a wide spectrum of practitioners,
students, and researchers alike who are interested in identifying
the value generated by AI systems in management.
AI and technological developments have begun to transform and aid
creative and complex processes, as well as challenge what we
believe to be creative thinking. Whilst AI can effectively augment
some human capabilities, it cannot replace individual's ability to
foster introspection and creativity. Creative employees enjoy
challenges requiring an innovative approach, can bring fresh
concepts to the table and are not afraid to challenge the status
quo. That’s why companies need human skills such as creativity,
even in an age of automation and AI. This book considers Human
Centric Artificial Intelligence as AI which possesses an ethical
dimension in addition to its technical capabilities. It explores
how Human Centric AI, applied to complex and creative tasks, can
influence in creative industries the human soul of creativity or
stimulate and foster entrepreneurial creativity in the
organizational context. The authors offer insights for managers of
the future to develop a set of new critical skills which combine
technical skills with new human abilities, to work in collaboration
with machines. The book addresses scholars and both existing and
emerging managers interested in discovering the potential of AI for
business and how to boost workforce creativity.
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