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Wozu strategische Initiativen? Die Markte unterliegen standigem
Wandel und es gibt keine Produkt- oder Servicelinien, die ewig
erfolgreich sind. Unternehmen mussen auf den Wandel reagieren und
neue Strategien entwickeln und umsetzen. Strategische Initiativen
helfen dabei, Veranderungen im Unternehmen einzubetten, die
Leistung zu verbessern und somit einen Wettbewerbsvorteil zu
erzielen.
In sieben Schritten uber die richtige Fokussierung bis hin zur
konsequenten Durchfuhrung leiten die Autoren durch die
erforderlichen Prozesse einer erfolgreichen
Strategie-Implementierung und geben praktische Hinweise zur
Umsetzung.
Two strategic initiatives out of three fail. They are actually a
huge challenge for "more-of-the-same, better-and-better,"
companies. Indeed, their cross-organization scope violates all
principles of silo efficiency. Strategic initiatives are precisely
not "more of the same." Smarter Execution identifies seven key
steps that managers need to get to grips with if they are to reap
the full benefits of their strategic initiatives: - Focus first -
less is more - Pick the best possible team - don't compromise - Set
the course - learn to navigate to a destination that is not yet
fully defined - Set up to win - there is no "commitment switch" it
starts with you - Think it through - rehearse mentally each next
step, leaving no stone unturned - Get all aboard - it's about
getting people to change the way they work - Follow through - to
learn on the go The authors, Xavier Gilbert, Bettina B chel, and
Rhoda Davidson, have been working with several hundred executives
to help them execute their strategic initiatives. Time and again,
they have seen how these seemingly common-sense insights were
actually unexpectedly difficult to apply in most "efficient"
organizations
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