In Cruising to Profits, Volume 1 - 2nd Edition, a very thought-provoking book, strategic airline business transformation and profitability expert Ricardo Vincent Pilon shares transformational strategies and tools he concludes would contribute to a fundamental shift in turning commercial aviation into a profitable business. Some radical, but necessarily drastic, views and methodologies are offered. The content is primarily based on his practical experience, his airline management and business consulting work, and also combines results from his work with academic involvement in airline economics as well as management science. The author introduces a three-pillar visionary business transformation and leadership framework entitled BeProFit (BPF), which redefines the role of commercial aviation. The book is an elaborate introduction to a possible evolution in commercial aviation and airline management and paves the way for Volume 2 - The Practical Guide. He further lays the foundation for H2 - Human Capital Profit Multiplier and S.T.A.R., two management tools that identify and enable leadership, as discussed in Volume 3 - The Human Capital Factor. Cruising to Profits offers valuable, actionable management tools so as to execute on the vision and include day-to-day operations towards commercial airline strategy formulation.

This book reveals the nature and meaning of dreams we have. It opens-up to us a world, which can tell us a lot about our current and futuristic situations in life.