What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today's NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn't always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you'll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fanbase who will do anything to keep them on top.

This revealing look at the life and career of Howard Stern examines his role as a champion of free speech and his amazing success at bringing his own unique brand of "reality" radio to the airwaves. First Amendment rights, particularly freedom of speech, play an integral part in all modern means of communication. Howard Stern has tested the limits and pushed the boundaries of freedom of speech to the delight of some and the disgust of others. Howard Stern: A Biography explores this long-debated topic and sheds light on how one media star has made a significant difference. Offering an engaging and insightful look at the life and career of radio's leading Shock Jock, the book explores Stern's youth, his first forays into radio, and his desire to move up in a competitive medium. Of course, it also covers his battles with the Federal Communications Commission, how he was finally able to sidestep the censors, and the significant changes the battle brought about in what is deemed acceptable on radio.

The cat's out of the bag - the pet industry is booming. From grooming to pet sitting, spas to nutrition, the pet business is teaming with consistent clientele who want the best for their balls of joy. Animal lovers and aspiring entrepreneurs look no further, Start Your Own Pet Business is here to unlock your pet-tential. Detailing how to find your market, create your specific business plan, finance your venture, and obtain permits, Rich Mintzer and the experts at Entrepreneur guide you every step of the way, so you can dig your paws into the meat of the matter and maximize your profits. Using this comprehensive blueprint, you'll discover how to: Locate and enhance your customer base Establish your business as a legal entity Navigate insurance, licensing, and expenditures Construct your individualized business plan Set up your base of operations for maximum productivity Every dog has its day, and today is yours! Join the pack of successful entrepreneurs with Start Your Own Pet Business as your go-to guide.

Live Your Life Full Throttle Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality. Buckle up and join Manny as he shares his experiences and teaches you how to: Beat the odds and become a successful entrepreneur in your own right Challenge yourself, study your failures, and pivot your plans Double down on projects, ideas, and investments you're passionate about Spot and surround yourself with positive, successful, and like-minded people Change your mindset to achieve what you think is impossible It's imporant to remember that on your journey, you can navigate around obstacles and overcome them-just never give up. Dream big, stay ambitious, and remember that anything you really want deserves your 100 percent effort. Got it? Good. Now, let's ride.

Pack Your Bags...Full of Profits!At over a billion dollars, the travel industry is evolving, creating new trends and new opportunities for eager entrepreneurs like you. Our experts take you step by step as you embark on your most exciting adventure--starting a business. Discover success as an independent travel or specialty tour professional offering unique opportunities--in both geography and market niche--that even online discount travel sites can't compete with. From exotic getaways to adrenaline-pumping extreme tours and time-saving technology to important regulations, learn how to conduct business by land, air, or sea. Plus, access an abundance of resources including important associations, travel-specific software, mailing lists, and in-the-trenches tips from successful travel specialists and tour operators. Covers: Hot travel markets including: business, leisure, adventure, honeymoons, family, men only, women only, seniors, and moreDesigning and pricing your services and packages Managing your finances Using efficient software systems and mobile technology for daily operationsComplying with security regulations for domestic and foreign travelAdvertising and promoting online and in printGrowing your business From finding clients to delivering a trip of a lifetime and everything in between, learn what you need to know to become a high-flying success!

Satisfy Your Hunger for Success Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business. Covers: Six of the hottest mobile food options: food carts, concession trailers, kiosks, gourmet trucks, mobile catering, and bustaurants Identifying the perfect food niche and customer base Creating menu items that save time, money, and space in the kitchen Attracting new and loyal customers with social media