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As giving by individual donors continues to increase, it is
essential that your organization has a planned giving program. The
second editio n of this bestseller will not only provide you with
the instruction an d tools needed to begin a successful planned
giving program, it will a lso explain in easy-to-understand terms
the new IRS tax regulations, a nd the various charitable gift
options, including life insurance and s tocks. In addition, a
glossary of terms, model letters and policies, s ample
advertisements, and other tools will help make planned giving un
complicated and straightforward.
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