The untold story of the power industry's efforts to electrify growing numbers of farms in the years before the creation of Depression-era government programs. Even after decades of retelling, the story of rural electrification in the United States remains dramatic and affecting. As textbooks and popular histories inform us, farmers obtained electric service only because a compassionate federal government established the Tennessee Valley Authority and the Rural Electrification Administration (REA) during the Great Depression of the 1930s. The agencies' success in raising the standard of living for millions of Americans contrasted with the failure of the greedy big-city utility companies, which showed little interest in the apparently unprofitable nonurban market. Traditional accounts often describe the nation's population as split in two, separated by access to a magical form of energy: just past cities' limits, a bleak, preindustrial class of citizens endured, literally in near darkness at night and envious of their urban cousins, who enjoyed electrically operated lights, refrigerators, radios, and labor-saving appliances. In Powering American Farms, Richard F. Hirsh challenges the notion that electric utilities neglected rural customers in the years before government intervention. Drawing on previously unexamined resources, Hirsh demonstrates that power firms quadrupled the number of farms obtaining electricity in the years between 1923 and 1933, for example. Though not all corporate managers thought much of the farm business, a cadre of rural electrification advocates established the knowledge base and social infrastructure upon which New Deal organizations later capitalized. The book also suggests that the conventional storyline of rural electrification remains popular because it contains a colorful hero, President Franklin D. Roosevelt, and villainous utility magnates, such as Samuel Insull, who make for an engaging-but distorted-narrative. Hirsh describes the evolution of power company managers' thinking in the 1920s and early 1930s-from believing that rural electrification made no economic sense to realizing that serving farmers could mitigate industry-wide problems. This transformation occurred as agricultural engineers in land-grant universities, supported by utilities, demonstrated productive electrical technologies that yielded healthy profits to farmers and companies alike. Gaining confidence in the value of rural electrification, private firms strung wires to more farms than did the REA until 1950, a fact conveniently omitted in conventional accounts. Powering American Farms will interest academic and lay readers of New Deal history, the history of technology, and revisionist historiography.

After improving steadily for decades, the technology that brought unequalled productivity growth to the American electric utility industry appeared to stall in the late 1960s, making it impossible to mitigate the difficult economic and regulatory assaults of the 1970s. Unfortunately, most managers did not recognize the severity of the technological problems they faced and chose to focus instead on issues that appeared more manageable. Partly as a result of this lack of attention to technological issues, the industry found itself challenged by the prospects of deregulation and restructuring in the 1980s. This book focuses on the role of technological stagnation in the decline of the industry and argues that a long and successful history of managing a conventional technology set the stage for the industry's deterioration.

After improving steadily for decades, the technology that brought unequalled productivity growth to the American electric utility industry appeared to stall in the late 1960s, making it impossible to mitigate the difficult economic and regulatory assaults of the 1970s. Unfortunately, most managers did not recognize the severity of the technological problems they faced and chose to focus instead on issues that appeared more manageable. Partly as a result of this lack of attention to technological issues, the industry found itself challenged by the prospects of deregulation and restructuring in the 1980s. This book focuses on the role of technological stagnation in the decline of the industry and argues that a long and successful history of managing a conventional technology set the stage for the industry's deterioration.

Now in paperback, this book deals with the evolution of X-ray astronomy during the initial phases of its development. The story commences in the late 1950s with the discovery of high-energy radiations from beyond the solar system, and is taken through to the point at which X-ray astronomers began exploring questions of broader interest in astronomy. In examining this early period, when scientists acquired fundamental data and the rudiments of theory, the author shows how technical progress, and public policy changes played important roles in advancing the subject. Three transformations of astronomy as a discipline are highlighted: the augmentation of purely optical observations; the emergence of federal funding as the dominant source of financial support; and the greatly altered size and structure of the research community.