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By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff. Bankers focused on building confidence among the populace, increasing transaction speed, and increasing security of operations. They also developed special marketing mixes based on gender, age, and affinity groups. They were also aware of the need to develop a positive spirit among the bank staff to increase productivity and to create better customer relations.
Hollywood is notorious for playing fast and loose with the laws of man and nature, but does it really deserve its reputation for mangling reality? In 'Death by Chili Sauce', Richard Germain gets to the bottom of cinema's most incredible moments.
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