Bringing Psychological Research to Life Psychology and Life, 20th edition provides the perfect balance of science and accessibility so that students can understand research and its application to daily life. Richard Gerrig combines classic and cutting-edge research studies with an engaging and student friendly writing style. When paired with the new Pearson Experiments Tool and MyPsychLab, this new edition truly brings psychological research to life. A better teaching and learning experience This program will provide a better teaching and learning experience - for you and your students. Here's how: *Personalize Learning - The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. *Improve Critical Thinking - Critical thinking questions integrated throughout the text, and end-of-chapter review materials help readers move from memorizing to applying concepts and building critical thinking skills. *Engage Students - The new design of the 20th edition creates a fresh look while integrating relevant experiments so that students can get "hands on" with psychology. *Explore Research - Richard Gerrig features over a hundred classic and cutting-edge research studies throughout the text, one third of which are new to this edition. *Support Instructors - This program provide instructors with unbeatable resources, including state-of-the art Interactive PowerPoints embedded with videos, the New MyPsychLab Video Series, an easy to use Instructor's Manual, a class tested Test Bank with item analysis data, an online test generator (MyTest) and the new MyPsychLab.

What does it mean to be transported by a narrative?to create a world inside one's head? How do experiences of narrative worlds alter our experience of the real world? In this book Richard Gerrig integrates insights from cognitive psychology and from research linguistics, philosophy, and literary criticism to provide a cohesive account of what we have most often treated as isolated aspects of narrative experience.Drawing on examples from Tolstoy to Toni Morrison, Gerrig offers new analysis of some classic problems in the study of narrative. He discusses the ways in which we are cognitively equipped to tackle fictional and nonfictional narratives; how thought and emotion interact when we experience narrative; how narrative information influences judgments in the real world; and the reasons we can feel the same excitement and suspense when we reread a book as when we read it for the first time. Gerrig also explores the ways we enhance the experience of narratives, through finding solutions to textual dilemmas, enjoying irony at the expense of characters in the narrative, and applying a wide range of interpretive techniques to discover meanings concealed by and from authors.

Psychology and Life introduces students to the core areas of psychology by showing them just how relevant these topics are to their day to day lives. Bringing Gerrig and Zimbardo's classic textbook, now in its 19th edition, to a European audience, this exciting new adaptation for students of introductory psychology offers a greater focus on current European research while retaining the same rigorous, scientific approach and enthusiasm for applying psychology to daily life that has made it so popular with students.

What does it mean to be transported by a narrative--to create a world inside one's head? How do experiences of narrative worlds alter our experience of the real world? In this book Richard Gerrig integrates insights from cognitive psychology and from research linguistics, philosophy, and literary criticism to provide a cohesive account of what we have most often treated as isolated aspects of narrative experience.Drawing on examples from Tolstoy to Toni Morrison, Gerrig offers new analysis of some classic problems in the study of narrative. He discusses the ways in which we are cognitively equipped to tackle fictional and nonfictional narratives; how thought and emotion interact when we experience narrative; how narrative information influences judgments in the real world; and the reasons we can feel the same excitement and suspense when we reread a book as when we read it for the first time. Gerrig also explores the ways we enhance the experience of narratives, through finding solutions to textual dilemmas, enjoying irony at the expense of characters in the narrative, and applying a wide range of interpretive techniques to discover meanings concealed by and from authors.