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In a unique exploration of how corporations appropriate the rights
and identities of people, Richard Hardack unearths the unexpected
consequences of corporate America’s quest to dominate every
aspect of our culture. Not only do corporations govern our economy,
but corporate personas define our identities and shape our
relationships with people and the world around us. In a timely and
wide-ranging study, Hardack recontextualizes the inordinate
influence of corporations and corporate advertising as a legal,
political, psychological, and sociological phenomenon. He connects
a surprising array of topics, including advertising, pop culture,
representations of nature, science fiction, legal history, the
history of colonization and slavery, and the longing to transcend
individuality, to show how the principles of corporate
personhood—the idea that corporation are people—allow
corporations to impersonate and displace actual people. Throughout,
Hardack also provides a novel reassessment of the pernicious role
and effect of advertising in our daily lives. The book makes
accessible a complex topic and integrates many pressing issues in
the U.S., including the privatization of the public sphere; the
escalating polarization of wealth and rights; unchecked corporate
power, influence and monopoly; and the descent of political debate
and policy into the language of advertising, branding, and
entertainment. Hardack treats the assumptions that foster corporate
personhood as both cause and effect, driver and symptom, of a
series of transformations in U.S. society. Awakened to this
foundational way corporations infiltrate most human activities and
interactions, readers can better understand and safeguard
themselves against systemic changes to the American economy,
culture, and politics.
This is the first major effort in twenty years to reassess the
relationship between Melville and Hawthorne.Herman Melville and
Nathaniel Hawthorne met in 1850 and enjoyed for sixteen months an
intense but brief friendship. Taking advantage of new interpretive
tools such as queer theory, globalist studies, political and social
ideology, marketplace analysis, psychoanalytical and philosophical
applications to literature, masculinist theory, and critical
studies of race, the twelve essays in this book focus on a number
of provocative personal, professional, and literary ambiguities
existing between the two writers.Jana L. Argersinger and Leland S.
Person introduce the volume with a lively summary of the known
biographical facts of the two writers' relationship and an overview
of the relevant scholarship to date. Some of the essays that follow
broach the possibility of sexual dimensions to the relationship, a
question that ""looms like a grand hooded phantom"" over the field
of Melville-Hawthorne studies. Questions of influence - Hawthorne's
on Moby-Dick and Pierre and Melville's on The Blithedale Romance,
to mention only the most obvious instances - are also discussed.
The other topics covered include professional competitiveness;
Melville's search for a father figure; masculine ambivalence in the
marketplace; and political-literary aspects of nationalism,
transcendentalism, race, and other defining issues of Hawthorne and
Melville's times.Roughly half of the essays focus on biographical
issues; the others take literary perspectives. The essays are
informed by a variety of critical approaches, as well as by new
historical insights and new understandings of the possibilities
that existed for male friendships in nineteenth-century American
culture.
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