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The ability to generate inspired ideas is vital in all creative
industries, and nowhere is this more true than in the fast-paced
and trend-driven fashion industry. A bestseller in both the UK and
US, this fully revised third edition of Research and Design
uniquely provides a handy and indispensable resource that will
gently guide readers through the fashion design process. Comprising
a complete toolkit of key need-to-know topics, Research and Design
demonstrates how important fashion design research is to the
creation of inspired designs and concepts. Topics explored include
choosing themes, compiling research, using your sketchbook as a
design tool, techniques for drawing, and collage, juxtaposition and
deconstruction, as well as how to design from your research, design
development, working with the colour wheel, and how to successfully
communicate your ideas, fully equipping readers with all the
knowledge and tools needed to embark on their own design projects.
Now fully revised and updated with beautiful and inspiring new
visuals from the studio, designers' portfolios, and the catwalk, as
well as exciting new case studies, interviews with practising
fashion designers, and practical exercises, Research and Design
will show readers how to excel in carrying out professional fashion
research and design.
The Fundamentals of Fashion Design provides a fully illustrated
introduction to the key elements of fashion design, from the
initial concept of a fashion idea to realizing it in 3D form.
Writing with clarity and precision, Richard Sorger and Jenny Udale
explain the entire fashion design process, including research and
design, fabrics and their properties, construction methods and how
to form and promote a collection. This third edition has been
updated to include the latest design and construction techniques
and stunning new visual examples. New and updated interviews with
practitioners working for leading fashion brands offer key insights
into succeeding in the industry today and a preface by fashion
designer and instructor Shelley Fox introduces and contextualizes
the new edition. Exercises also help readers to discover and
experiment with design techniques first hand. Overall, this book is
a rich and dynamic resource that will inspire readers to develop
their own design work and embark on a career in fashion with
confidence, proficiency and enthusiasm. FEATURED INTERVIEWS Marten
Andreasson, & Other Stories Alan Humphrey Bennett, Paul Smith
Kristin Forss, Marni Barry Grainger, Timberland Louise Gray Peter
Jensen Gahee Lim Winni Lok Michele Manz, Current/Elliott Chantal
Williams, Old Navy
Fashion demands a steady flow of creative ideas. Research and
Design for Fashion will guide you through the research techniques
that could spark your next original collection. With practical
advice on designing effective moodboards, recycling existing
garments and getting to know your customer, this new edition will
help you master the research process and apply it to your own
designs. There's also a wealth of advice through interviews with
exceptional designers, including Christopher Raeburn, ThreeASFOUR
and Magdalena Mikulicakova, as well as updated imagery of the
research and design work behind both single garments and entire
collections. This fourth edition also explores how cultural events,
historical anniversaries and sport influences can be the starting
point for a collection. There's also more on creative ways of
recording your findings and designing for menswear, childrenswear
and gender-neutral clothing.
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