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In African Americans and Mass Media, Richard T. Craig explores the
relationship among the lack of media ownership diversity, in
addition to the political, and economical, influences, and policy
developments influencing media ownership. Craig also addresses the
concern of growing media monopolies and the decline in minority
media ownership since the passing of the Telecommunications Act of
1996, Focusing the policy argument on this act and the deregulation
of media ownership, this book explores, the jeopardy jeopardizing
of diminishedas well as the influence on content. Observing Black
Entertainment Television (BET) in the last five years of African
American ownership and the first five years of conglomerate
ownership-paralleling the first decade after the Telecommunications
Act was passed-the book includes information about the changes made
to information programming on the network. Craig asserts that
despite the overwhelming presence of African Americans holding
executive positions with the network, Viacom, BET's current owner,
influences the network's programming and relegates the cultural
identity of the network to profit interests. BET is observed as a
case study reflective of the importance ethnic media and
perspectives reflective of cultural ethnic identities, targeting
ethnic audiences. African Americans and Mass Media chronicles the
significance of ethnic media, drawing particular attention to
African American media in the United States, and advocates for
increased communication policy development bolstering minority
ownership.
In African Americans and Mass Media, Richard T. Craig explores the
relationship among the lack of media ownership diversity, in
addition to the political, and economical, influences, and policy
developments influencing media ownership. Craig also addresses the
concern of growing media monopolies and the decline in minority
media ownership since the passing of the Telecommunications Act of
1996, Focusing the policy argument on this act and the deregulation
of media ownership, this book explores, the jeopardy jeopardizing
of diminishedas well as the influence on content. Observing Black
Entertainment Television (BET) in the last five years of African
American ownership and the first five years of conglomerate
ownership-paralleling the first decade after the Telecommunications
Act was passed-the book includes information about the changes made
to information programming on the network. Craig asserts that
despite the overwhelming presence of African Americans holding
executive positions with the network, Viacom, BET's current owner,
influences the network's programming and relegates the cultural
identity of the network to profit interests. BET is observed as a
case study reflective of the importance ethnic media and
perspectives reflective of cultural ethnic identities, targeting
ethnic audiences. African Americans and Mass Media chronicles the
significance of ethnic media, drawing particular attention to
African American media in the United States, and advocates for
increased communication policy development bolstering minority
ownership.
Scholars in the Sociology of Race have extensively researched
public policy sectors such as housing, taxation, and immigration.
However, media policy research has often failed to effectively
engage with the critical concept of racialization, driven instead
by political and economic perspectives. Racializing Media Policy
fills this gap in the sociological, communications, and media
studies literatures with its focus on the racialized processes that
construct media policy work in the United States. With research
that merges subfields of racialization and media policy, explores
the US broadcasting policy, and examines racialization without
integration and mediating structural challenges, the authors delve
into multiple scenarios of racialization in policy. The chapters
offer theoretical frameworks and case studies to consider the ways
that media policy spaces are embedded with ideologies and praxes
surrounding race. Racializing Media Policy contributes to a wider
understanding of the role of policy work in the media systems,
particularly by examining the ways that race is embedded within
those structures. This unique perspective makes the volume an
important read for scholars across the Sociology and Media Studies
fields, in addition to providing critical context for policymakers.
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