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Economic and social change is accelerating under the twin impact of
globalisation and the new information technologies. But how are
these processes interrelated? Are they impelling us towards a
common socio-economic future? What can governments do if they want
to manage and steer the direction of development? This book
addresses these questions with particular reference to the European
Union, which has made the development of a socially cohesive,
knowledge-based economy its central task for the present decade. It
assesses both the challenges and the policy instruments that are
being deployed, focussing in particular on the dynamics of the 'new
economy'; the new organisational architectures associated with
rapid innovation; the transformation of education and training; the
implications for social cohesion and exclusion and the role of
policy benchmarking in promoting policy learning and enhancing
national performance. The European Challenge presents the most
up-to-date research on the development of the knowledge-based
economy and its social and policy implications. Its accessible and
integrated treatment of the processes of economic, social and
technological change make it an invaluable resource for those
studying and researching in the fields of public and social policy,
organisational and technological change and innovation. It is also
highly relevant to policy-makers who need to understand and manage
this change.
This exciting new textbook offers an accessible, business-focused
overview of the key theoretical concepts underpinning modern data
analytics. It provides engaging and practical advice on using the
key software tools, including SAS Visual Analytics, R and
DataRobot, that are used in organisations to help make effective
data-driven decisions. Combining theory with hands-on practical
examples, this essential text includes cutting edge coverage of new
areas of interest including social media analytics, design thinking
and the ethical implications of using big data. A wealth of
learning features including exercises, cases, online resources and
data sets help students to develop analytic problem-solving skills.
With its management perspective on analytics and its coverage of a
range of popular software tools, this is an ideal essential text
for upper-level undergraduate, postgraduate and MBA students. It is
also ideal for practitioners wanting to understand the broader
organisational context of big data analysis and to engage
critically with the tools and techniques of business analytics.
Accompanying online resources for this title can be found at
bloomsburyonlineresources.com/business-analytics. These resources
are designed to support teaching and learning when using this
textbook and are available at no extra cost.
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