Combine WWII flyers, a sadistic Nazi colonel, East Germany's feared secret police, the CIA and a prominent U.S. Senator with years of Cold War knowledge and a you get a historical thriller of biblical proportions from newcomer Rick Burton. This hard-hitting, fast-paced story moves from war-torn Berlin in 1944 to modern-day Boston, Budapest and Moscow. Combining historically accurate military and espionage details, Burton's thriller spans two generations of complicated intrigue and dark double-crosses. The Darkest Mission is a harrowing ride that follows the crew of a doomed 100th Bomb Group B-17 bomber, through a 50-year odyssey targeting one of America's most honored public figures. With its whirlwind plot, delving deep into bitterness and dark depravity, it falls to a South Boston detective, turning to an NFL-linebacker-turned-priest, to explain one clue (a Bible verse that doesn't exist). It leads to a series of gritty homicides and a puzzle-filled plot that ends with a blazing conclusion.

Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.

The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally. Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. The book explores twelve business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O'Reilly and Rick Burton - leaders in the business of sports and former amateur hockey players - inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.

The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. In 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond. Modeled on Stephen Covey's The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators.

The premier NCAA student-athlete handbook, now in a second, updated edition designed for today's competitive market and with a new chapter on name, image, and likeness (NIL) rights. Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. The book's authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes to help them transition from high school to college, navigate evolving rules about NIL rights, and find success in life after college. Modeled after Stephen Covey's The 7 Habits of Highly Effective People, this expanded and updated guide provides a much-needed strategy for student-athletes as they prepare for postcollege careers, while serving as a valuable resource for their parents, coaches, and sports administrators across the country.

As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.

Combine WWII flyers, a sadistic Nazi colonel, East Germany's feared secret police, the CIA and a prominent U.S. Senator with years of Cold War knowledge and a you get a historical thriller of biblical proportions from newcomer Rick Burton. This hard-hitting, fast-paced story moves from war-torn Berlin in 1944 to modern-day Boston, Budapest and Moscow. Combining historically accurate military and espionage details, Burton's thriller spans two generations of complicated intrigue and dark double-crosses. The Darkest Mission is a harrowing ride that follows the crew of a doomed 100th Bomb Group B-17 bomber, through a 50-year odyssey targeting one of America's most honored public figures. With its whirlwind plot, delving deep into bitterness and dark depravity, it falls to a South Boston detective, turning to an NFL-linebacker-turned-priest, to explain one clue (a Bible verse that doesn't exist). It leads to a series of gritty homicides and a puzzle-filled plot that ends with a blazing conclusion.

Tommy is a young boy at the age of fifteen. He has a best friend who also is at the age of fifteen, Everett. The two stick together like glue, after all, they live only a couple of houses away from each other. The two boys' parents have known each other ever since the boys were born. Tommy's kind of a quiet boy. Everett is a little more out-spoken, but also a little clumsy. One day, Tommy wakes up and realizes he no longer has a best friend. As he never had a strong relationship with his father, tension fills the air. John, Tommy's father, sees that it is up to him to understand his son and build a relationship they can grow on. What happen to Tommy's best friend, Everett? Where did he go? Are there secrets to be told? Jimmy steps into their lives, and nothing will be the same. A man of mystery, a man with a past secret.

The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere. In 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond. Modeled on Stephen Covey's The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators.