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Intellectual Property, Valuation, Exploitation, an d Infringement Damages, 5e, 2021 Cumulative Supple ment (Paperback, 5th... Intellectual Property, Valuation, Exploitation, an d Infringement Damages, 5e, 2021 Cumulative Supple ment (Paperback, 5th Edition)
Rl Parr
R3,995 Discovery Miles 39 950 Ships in 12 - 17 working days

Stay informed about the latest developments in US intellectual property law In the latest 2021 Cumulative Supplement to the fifth edition of Intellectual Property: Valuation, Exploitation, and Infringement Damages, readers will find reliable guidance and expert commentary on the latest legislative amendments, the most recent regulatory changes, and the most impactful cases adjudicated in 2020 and 2021 in the US. You ll explore of-the-moment updates covering critical issues in the valuation, exploitation and infringement of intellectual property written by the expert team behind the celebrated text, Intellectual Property: Valuation, Exploitation, and Infringement Damages.

Royalty Rates for Licensing Intellectual Property (Hardcover): Rl Parr Royalty Rates for Licensing Intellectual Property (Hardcover)
Rl Parr
R5,393 R5,043 Discovery Miles 50 430 Save R350 (6%) Ships in 12 - 17 working days

Royalty Rates for Licensing Intellectual Property includes critical information on financial theory, rules of thumb, industry guidelines, litigation based royalty rates, and tables of actual rates from real deals for different industries.

Technology Licensing: Corporate Strategies for Max Maximizing Value (Hardcover, New): Rl Parr Technology Licensing: Corporate Strategies for Max Maximizing Value (Hardcover, New)
Rl Parr
R4,130 R3,877 Discovery Miles 38 770 Save R253 (6%) Ships in 12 - 17 working days

Find out how today's top technology-based companies get the greatest return on their intellectual property, and how you can too.

A total hands-on guide to cutting-edge technology licensing strategies

Russell Parr and Patrick Sullivan, along with a team of distinguished experts working at the frontlines of technology licensing, reveal how today's top technology-based companies are maximizing the value of and return on their intellectual property. They also offer hands-on advice and guidance on how you can do the same in your company. With the help of numerous real-life case studies that demonstrate licensing strategies now used at DuPont, Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, and other industry leaders, they tell you everything you need to know to:

  • Determine where technology licensing best fits in your company's overall business strategies
  • Establish a successful licensing program tailored to your company's vision and goals
  • Create and successfully manage a technology portfolio
  • Quickly and easily calculate royalty rates
  • Put the lessons learned at top technology-based companies to work in your company

"Technology licensing strategies are now key instruments for accomplishing the corporate visions set forth by future-thinking companies. Look at any corporate mission statement and you will find the seeds of a strategy-based technology licensing program." —Russell Parr and Patrick Sullivan

In today's volatile, hypercompetitive global marketplace, cooperation and the sharing of intellectual property are keys to success. Of course, one of the most valuable forms of intellectual property is technology. More often than not, innovation and increased market penetration are the direct result of combining technologies from a variety of sources. Consequently, many companies have begun to devote more and more of their strategic efforts to discovering the best ways to manage technology so as to maximize value and return. For instance, AT&T has set up an independent business group to manage its intellectual property as a separate profit center, while other companies continue to run licensing through their legal and R&D departments. Which approach makes the most sense for your company, and why? Get the answers to these questions and many others in Technology Licensing.

In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where technology licensing belongs on your organizational chart and for establishing a successful licensing program tailored to your company's vision and goals.

Taking a practical hands-on approach to technology licensing, they tell you what you need to know about:

  • Creating and managing technology portfolios
  • Types of licenses—with a detailed analysis of the strengths and weaknesses of each in various business contexts
  • Successful licensing strategies now used at top technology-based companies
  • Royalty rate determination methods
  • And more

Drawing upon the expertise of those on the frontlines of technology licensing, Technology Licensing tells you how today's top technology-based firms maximize the value of their intellectual property and how your company can too.

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