This book, the result of a symposium co-sponsored by several academic and professional organizations, provides information and insights useful for anyone aspiring to succeed in marketing to consumers in the 1990s. The book is unique in that it blends thoughtful commentaries of distinguished academics with the reasoned perspectives of executives of such firms as J. C. Penney, Avon, and Mary Kay in arriving at an agenda of critical propositions and issues relating to the nature and structure of retailing by the year 2000. What types of retailers will exist in the next century? How many retailers will there be? What will be the relationship between retailing and society? Questions such as these are asked and answered in the book. By focusing on likely trends in traditional retailing, direct marketing, direct selling, and multi-channel distribution networks, and overlaying these trends with the impact of technology and changing consumption patterns, the book provides a set of guidelines for achieving retailing success.

The book identifies the single-most important key to success in the remainder of this century--relationship management. Only by managing relationships between the firm and its customers, between the firm and its employees, and between employees and customers will a firm be able to survive in the 1990s. As the book notes, retail leaders in the next millennium will have learned to respect the lifetime value of both their customers and employees. The book concludes by identifying 25 conditions that will face retailers in the 1990s. These conditions, which range from hypersaturated markets to demographic trends (income polarization, smaller households, educational decline, more working women, time poverty), database marketing, show biz shopping, and concerned customers, are likely to both inhibit and facilitate retailing in the remainder of the century. Hence, the book should be of interest to business academics, business practitioners engaged in, or wanting to be engaged in, marketing to consumers, and anyone interested in the future of retailing from a societal or public policy perspective.

Hell is real and terrible. It is the fate of those who reject God. Evangelicals agree about this unhappy truth. Yet on some questions about hell disagreements arise. Some evangelicals believe the wicked will experience perpetual, conscious torment after death. Others argue that the wicked will experience a limited period of conscious punishment and then they will cease to exist. In this book you will find an irenic yet frank debate between two evangelical theologians who present strong scriptural and theological evidence for and against each view. Both make a case that their view is more consistent with Scripture and with the holy and just nature of a loving God. Robert Peterson defends the traditional view that those who do not have faith in Christ will suffer eternally in hell. Edward Fudge advocates the conditionalist perspective that after a period of suffering, the unfaithful will experience a complete extinguishing, or annihilation, of existence. In addition, each author presents a rebuttal to the viewpoint of the other. Here is a dialogue that will inform and challenge those on both sides, while impressing on all the need for faithful proclamation of the gospel of deliverance from sin and death.

Peterson, Albaum, and Kozmetsky have systematically and formally documented here the American public's understanding of, attitudes toward, and perceptions regarding capitalism in the 1980s, and in so doing, have provided the first book to focus expressly on capitalism through empirical survey research. This work is based on a decade of empirical investigations and attempts to provide an accurate perspective that is devoid of the authors' personal views.

The data for the studies reported in the book were derived from questionnaires administered to more than 10,000 individuals--comprising national samples of the general public, newspaper editors, and college students. Information was collected by telephone or mail interviews, and participants were queried about various facets of capitalism. In analyzing the data, the authors have integrated disparate research to provide a comprehensive portrait of the public's view of capitalism at the beginning and the end of the 1980s. Following an introductory chapter, the presentation of their findings falls into four primary subject areas: defining capitalism, attitudes toward capitalism, perceptions of capitalism and business, and changes in attitudes toward capitalism. A final chapter summarizes the conclusions. In identifying a heretofore unknown public mind-set, this study will be a valuable reference tool for courses and professionals in corporate communications, management, and business and government, as well as an important addition to public and academic libraries.

Examines foundations in the Old Testament and the teachings and identity of Jesus

Of all the teachings of Christianity, the doctrine of hell is easily the most troubling, so much so that in recent years the church has been quietly tucking it away. Rarely mentioned anymore in the pulpit, it has faded through disuse among evangelicals and been attacked by liberal theologians. Hell is no longer only the target of those outside the church. Today, a disturbing number of professing Christians question it as well. Perhaps more than at any other time in history, hell is under fire. The implications of the historic view of hell make the popular alternatives, annihilationism and universalism, seem extremely appealing. But the bottom line is still God s Word. What does the Old Testament reveal about hell? What does Paul the apostle have to say, or the book of Revelation? Most important, what does Jesus, the ultimate expression of God s love, teach us about God s wrath? Upholding the authority of Scripture, the different authors in Hell Under Fire explore a complex topic from various angles. R. Albert Mohler Jr. provides a historical, theological, and cultural overview of The Disappearance of Hell. Christopher Morgan draws on the New Testament to offer three pictures of hell as punishment, destruction, and banishment. J. I. Packer compares universalism with the traditional understanding of hell, Morgan does the same with annihilationism, and Sinclair Ferguson considers how the reality of hell ought to influence preaching. These examples offer some idea of this volume s scope and thoroughness. Hell may be under fire, but its own flames cannot be quenched by popular opinion. This book helps us gain a biblical perspective on what hell is and why we cannot afford to ignore it. And it offers us a better understanding of the One who longs for all people to escape judgment and obtain eternal life through Jesus Christ."

Both outside and inside of the church, many people today are increasingly uncomfortable with hell. They wonder: How could it be fair to punish anyone for eternity? Will Jesus really condemn millions simply for not believing the right things about him? Isn t God a God of love, not vengeance? The top-notch contributors to Is Hell for Real or Does Everyone Go to Heaven? tackle these and other questions with an even-handed survey of the Bible s teaching on this difficult subject. Together, they present a careful case for upholding hell, showing that it remains central to a right understanding of God, the gospel, humanity, and God s purposes for the world. Useful for group discussion or individual study, Is Hell for Real or Does Everyone Go to Heaven? provides an accessible introduction to the historic Christian doctrine of hell."

Denominations. The word itself often sparks strong reactions, causing us to wonder if there are merits to our factions and if it's possible to come together as one.

Showing how denominational affiliation can be natural without being negative, and how evangelical identity can help rather than hinder Christian unity, Why We Belong explains both the personal and doctrinal reasons each of the following contributors fit not only in their church, but also in the Church: Gerald L. Bray (Anglican) Timothy F. George (Baptist) Douglas A. Sweeney (Lutheran) Timothy C. Tennent (Methodist) Byron D. Klaus (Pentecostal) Bryan Chapell (Presbyterian)

Demonstrating that Christians have significant reasons for identifying with a denomination, this book also helps us see and belong to something much larger than our own traditions--the family of God.

Scholars from multiple disciplines guide believers through a biblical and theological treatment of the glory of God. This book will greatly benefit readers in their personal studies and ministries. Part of the Theology in Community series.

This resource provides biblical truths concerning suffering and challenges readers to promote justice and emulate God's grace to those who are suffering. Part of the Theology in Community series.

What about those who have never heard? The debate swirls and feelings run deep. What is the fate of the unevangelized? The traditional position--that apart from an explicit faith in Jesus no one is saved--seems to have fallen out of favor with many evangelicals. Here is a passionate but irenic response to the arguments of those who believe that the unevangelized can (or might) be saved apart from knowledge of Jesus Christ. Building on the insights of others, nine scholars introduce readers, even those with little background, to the ongoing discussion. Key questions--Is general revelation sufficient? Are other religions salvific? Do holy pagans exist? Must faith be explicit? Is exclusivism unjust?--are probed and answered from a biblical, theological and historical perspective. The book's positive thrust is summed up by editors Robert Peterson and Christopher Morgan: "God is passionately engaged in gathering people to know, love and worship him from every tribe, language, people and nation. And he has called us to join him on this mission."

What's wrong with Arminianism? Arminian theology is sweeping through the evangelical churches of North America. While most Arminians are good, sincere, orthodox Christians, authors Robert A. Peterson and Michael D. Williams contend that aspects of Arminian thought are troubling both biblically and theologically. In particular, they argue, Arminians have too lofty a view of human nature and an inadequate understanding of God's sovereign love in Christ. Why I Am Not an Arminian explores the biblical, theological and historical background to the Calvinist-Arminian debate. The irenic nature and keen insight of this book will be appreciated by laypeople, pastors and scholars alike.

In an age of family breakdown, loneliness, and insecurity, we need more than ever to grasp the meaning of being sons and daughters of our heavenly Father. Surprisingly, theologians have devoted little attention to the biblical teaching on adoption. This book views the many facets of God's saving grace through the lens of the Bible's family imagery. Combining careful exegesis with gripping personal stories of father-child relationships, Robert A. Peterson brings home the warmth and wonder of biblical adoption.

Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.

Research indicates that on average, Americans change their religious affiliation at least once during their lives. Today, a number of evangelical Christians are converting to Catholicism, Eastern Orthodoxy and Anglicanism. Longtime Evangelicals often fail to understand the attraction of these non-Evangelical Christian traditions. Journeys of Faith examines the movement between these traditions from various angles. Four prominent converts to Eastern Orthodoxy, Catholicism, Evangelicalism and Anglicanism describe their new faith traditions and their spiritual journeys into them. Response chapters offer respectful critiques. Contributors include Wilbur Ellsworth (Eastern Orthodoxy), with a response by Craig Blaising; Francis J. Beckwith (Roman Catholicism), with Gregg Allison responding; Chris Castaldo (Evangelicalism) and Brad Gregory s Catholic response; and Lyle Dorsett (Anglicanism), with a response by Robert Peterson. This book will provide readers with first-hand accounts of thoughtful Christians changing religious affiliation or remaining true to the traditions they have always known. Pastors, counselors and students of theology will gain a wealth of insight into current faith migration within the church today."

Our culture has a lot to say about heaven. But too much of it is based more on imaginative speculation or "supernatural" experiences than on the Bible itself. In the latest addition to the Theology in Community series, Christopher Morgan and Robert Peterson have assembled an interdisciplinary team of evangelical scholars to explore the doctrine of heaven from a variety of angles. Among other contributors, Ray Ortlund examines the concept of heaven in the Old Testament, Gerald Bray explores the history of theological reflection about heaven, and Ajith Fernando looks at persecuted saints' special relationship to heaven in the New Testament. This team of first rate scholars offers modern readers a comprehensive overview of this often misunderstood topic--shedding biblical light on the eternal hope of all Christians.

The Theology in Community series assembles teams of scholars to explore key theological themes and apply them to contemporary concerns. Each volume approaches a topic from the vantage points of the Old and New Testaments, and historical, systematic, and practical theology. The books draw upon a variety of contributors to craft a unified and accessible message. They aim to help pastors, church leaders, and laypersons alike.

This book is for all of our customers who have read our books and need to know more. Robert A. Peterson has written a comprehensive text on questionnaire design and construction. This volume goes a step beyond the Survey Kit to give the reader more information.

Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology.