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The 21ST CENTURY BUSINESS SERIES is an innovative instructional
program providing instructors with the greatest flexibility to
deliver business content using a modular format. Instructors can
create their own business courses by combining several Learner
Guides in the Series to form one-semester or two-semester courses.
The individual Learner Guides can also be used as enhancements to
more traditional business courses or to tailor new courses to meet
emerging needs. The design and content of each Learner Guide in the
21ST CENTURY BUSINESS SERIES is engaging yet easy for students to
use. The content focuses on providing opportunities for applying
21st skills while enabling innovative learning methods that
integrate the use of supportive technology and creative problem
solving approaches in today's business world. The Introduction to
Business Learner Guide covers today's most relevant business topics
such as how business has been affected by the global economic
crisis and recovery as well as global environmental issues. The
roles of marketing and human resources management are also
incorporated into this Learner Guide.
Intro to Business 4E allows students to discover how a business
works and how it impacts lives on a daily basis. With extended
coverage on marketing, management, the Internet, as well as more
international business, our new edition provides everything needed
to prepare for success in future careers!
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