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Bob Blitzer has inspired thousands of students with his engaging
approach to mathematics, making this beloved series the #1 in the
market. Blitzer draws on his unique background in mathematics and
behavioral science to present the full scope of mathematics with
vivid applications in real-life situations. Students stay engaged
because Blitzer often uses pop-culture and up-to-date references to
connect math to students' lives, showing that their world is
profoundly mathematical. With the Sixth Edition, Blitzer takes
student engagement to a whole new level. In addition to the
multitude of exciting updates to the text and MyMathLab(r) course,
new application-based MathTalk videos allow students to think about
and understand the mathematical world in a fun, yet practical way.
Assessment exercises allow instructors to assign the videos and
check for understanding of the mathematical concepts presented.
For courses in algebra & trigonometry. "Your world is
profoundly mathematical." Bob Blitzercontinues to support and
inspire students with his engaging approach, makingthis text
beloved year after year by students and instructors alike.
Blitzer'sunique background in mathematics and behavioral science
informs a wide range ofapplications, drawn from pop culture and
up-to-date references, that appeal tostudents of all majors and
connect math to students' lives.
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