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What did war look like in the cultural imagination of 1914? Why did
men in Scotland sign up to fight in unprecedented numbers? What
were the martial myths shaping Scottish identity from the aftermath
of Bannockburn to the close of the nineteenth century, and what did
the Scottish soldiers of the First World War think they were
fighting for? Scotland and the First World War: Myth, Memory and
the Legacy of Bannockburn is a collection of new interdisciplinary
essays interrogating the trans-historical myths of nation,
belonging and martial identity that shaped Scotland's encounter
with the First World War. In a series of thematically linked
essays, experts from the fields of literature, history and cultural
studies examine how Scotland remembers war, and how remembering war
has shaped Scotland.
This collection of essays delves into the Coke brand to identify
and decode its DNA. Unlike other accounts, these essays adopt a
global approach to understand this global brand. Bringing together
an international and interdisciplinary team of scholars, Decoding
Coca-Cola critically interrogates the Coke brand as well its
constituent parts. By examining those who have been responsible for
creating the images of Coke as well as the audiences that have
consumed them, these essays offer a unique and revealing insight
into the Coke brand and asks whether Coca-Cola is always has the
same meaning. Looking into the core meaning, values, and emotions
underpinning the Coca-Cola brand, it provides a unique insight into
how global brands are created and positioned. This critical
examination of one of the world's most recognisable brands will be
an essential resource for scholars researching and teaching in the
fields of marketing, advertising, and communication. Its unique
interdisciplinary approach also makes it accessible to scholars
working in other humanities fields, including history, media
studies, communication studies, and cultural studies.
Drawing on a unique study of Australian advertising agencies at the
dawn of the digital era, this book provides a hitherto unexplored
study of the advertising industry at a point of its disruption. By
exploring the dynamic interaction between this established but
complacent industry, and a radically new communication medium, this
book reveals how advertising agencies were forced to change
fundamentally, yet as an industry helped shape the digital economy,
and the platforms that dominate it. Based on contemporary reports,
company archives, personal archives, and over 50 interviews with
past and current advertising practitioners across the range of
agency departments, this unique historical narrative reveals how
power shifts between agencies, advertisers, and other media
platforms forged the current models of advertiser-funded digital
media. For scholars of marketing, media, communication, and
contemporary history, this is an illuminating perspective on the
early impact of the digital revolution and its relevance to the
media landscape today.
* Lynn Abrams, Oral History Theory 2e, Standard Textbook, March
2016, PB: 1293 (GBP23,616) * Matthew Bailey, Managing the
Marketplace: Reinventing Shopping Centres in Post-War Australia,
Mono, June 2020, HB: 13, (GBP1,138)
This collection of essays delves into the Coke brand to identify
and decode its DNA. Unlike other accounts, these essays adopt a
global approach to understand this global brand. Bringing together
an international and interdisciplinary team of scholars, Decoding
Coca-Cola critically interrogates the Coke brand as well its
constituent parts. By examining those who have been responsible for
creating the images of Coke as well as the audiences that have
consumed them, these essays offer a unique and revealing insight
into the Coke brand and asks whether Coca-Cola is always has the
same meaning. Looking into the core meaning, values, and emotions
underpinning the Coca-Cola brand, it provides a unique insight into
how global brands are created and positioned. This critical
examination of one of the world's most recognisable brands will be
an essential resource for scholars researching and teaching in the
fields of marketing, advertising, and communication. Its unique
interdisciplinary approach also makes it accessible to scholars
working in other humanities fields, including history, media
studies, communication studies, and cultural studies.
Drawing on a unique study of Australian advertising agencies at the
dawn of the digital era, this book provides a hitherto unexplored
study of the advertising industry at a point of its disruption. By
exploring the dynamic interaction between this established but
complacent industry, and a radically new communication medium, this
book reveals how advertising agencies were forced to change
fundamentally, yet as an industry helped shape the digital economy,
and the platforms that dominate it. Based on contemporary reports,
company archives, personal archives, and over 50 interviews with
past and current advertising practitioners across the range of
agency departments, this unique historical narrative reveals how
power shifts between agencies, advertisers, and other media
platforms forged the current models of advertiser-funded digital
media. For scholars of marketing, media, communication, and
contemporary history, this is an illuminating perspective on the
early impact of the digital revolution and its relevance to the
media landscape today.
Life cycle assessment enables the identification of a broad
range of potential environmental impacts occurring across the
entire life of a product, from its design through to its eventual
disposal or reuse. The need for life cycle assessment to inform
environmental design within the built environment is critical, due
to the complex range of materials and processes required to
construct and manage our buildings and infrastructure systems.
After outlining the framework for life cycle assessment, this
book uses a range of case studies to demonstrate the innovative
input-output-based hybrid approach for compiling a life cycle
inventory. This approach enables a comprehensive analysis of a
broad range of resource requirements and environmental outputs so
that the potential environmental impacts of a building or
infrastructure system can be ascertained. These case studies cover
a range of elements that are part of the built environment,
including a residential building, a commercial office building and
a wind turbine, as well as individual building components such as a
residential-scale photovoltaic system.
Comprehensively introducing and demonstrating the uses and
benefits of life cycle assessment for built environment projects,
this book will show you how to assess the environmental performance
of your clients' projects, to compare design options across their
entire life and to identify opportunities for improving
environmental performance.
Can religion be defined? Is the world designed? What do different peoples really believe? How can these beliefs best be understood? We all know what religion is - or do we? Confronted with religious pluralism and cultural diversity, it manifests itself in many forms. What is Religion? serves not only as an introduction to the different belief systems flourishing throughout the modern world, but asks us to consider how the very boundaries of faith might be drawn now and in the future. How might religion interact with political ends, or permeate culture, society and everyday life? Is the post-secular world in thrall to 'religions' of its own kind - materialism, humanism, medicine, science? And what logic separates 'common-sense' or academic knowledge from the immutable but unstable boudaries of faith? Which is the more certain? What does it mean to believe? Combining clear accounts of contemporary global religious practice with an incisive philosophical interrogation of the dynamics and aims of belief, What is Religion? offers a fresh and wide-ranging introduction to the perennial human questions of ritual, faith, ethics and salvation.
Cultural and regional differences in creating and managing
advertising require unique responses to a dynamic, rapidly
globalising business environment. To be global in advertising is no
longer to be homogenised or standardised, it is to be at the
leading edge of social and cultural trends that are changing the
world as we know it. Global Advertising Practice in a Borderless
World covers a wide range of adaptive advertising practices, from
major and emerging markets, in mainstream and digital advertising.
It focuses on understanding how the globalisation of advertising
works in practice, explored in three sections: globalising
advertising in a media and communications context; advertising in a
global world; and global advertising in a digital world. Covering
past, present and potential futures, through an impressive ensemble
of global advertising practitioners and academics, the book
combines academic rigour with practical insights to provide a
comprehensive analysis of the changing dynamics between advertising
and globalisation. It will be of great interest to researchers,
educators and advanced students in advertising, global branding,
international marketing, international business media,
communication and cultural studies.
Edinburgh and Glasgow enjoy a famously scratchy relationship.
Resembling other intercity rivalries throughout the world, from
Madrid and Barcelona, to Moscow and St. Petersburg, to Beijing and
Shanghai, Scotland's sparring metropolises just happen to be much
smaller and closer together-like twin stars orbiting a common axis.
Yet their size belies their world-historical importance as cultural
and commercial capitals of the British Empire, and the mere forty
miles between their city centers does not diminish their stubbornly
individual nature. Robert Crawford dares to bring both cities to
life between the covers of one book. His story of the fluctuating
fortunes of each city is animated by the one-upping that has been
entrenched since the eighteenth century, when Edinburgh lost
parliamentary sovereignty and took on its proud wistfulness, while
Glasgow came into its industrial promise and defiance. Using
landmarks and individuals as gateways to their character and past,
this tale of two cities mixes novelty and familiarity just as
Scotland's capital and its largest city do. Crawford gives us Adam
Smith and Walter Scott, the Scottish Enlightenment and the School
of Art, but also tiny apartments, a poetry library, Spanish Civil
War volunteers, and the nineteenth-century entrepreneur Maria
Theresa Short. We see Glasgow's best-known street through the eyes
of a Victorian child, and Edinburgh University as it appeared to
Charles Darwin. Crawford's lively account, drawing on a wealth of
historical and literary sources, affirms what people from Glasgow
and Edinburgh have long doubted-that it is possible to love both
cities at the same time.
There are more statues of Robert Burns in the United States than
there are of any American poet. Scotland's favorite poet has been
loved by generations of Americans--from Abraham Lincoln and Walt
Whitman to Robert Frost, Maya Angelou, and Bob Dylan. Now this book
makes Burns's greatest poetry more accessible to American readers
than ever before. This is the only comprehensive selection of his
work that has discreet line-by-line marginal glossing of the Scots,
archaic, and obscure words, allowing readers to understand and
enjoy the poems without constantly having to turn to footnotes or a
glossary. Newly edited from manuscripts and early printed texts,
this definitive, wide-ranging collection also introduces some
recently discovered verses--and it is the only edition to present a
substantial selection of Burns's important prose writings,
including letters and key statements about his art. Edited and
annotated by acclaimed Burns biographer Robert Crawford and textual
expert Christopher MacLachlan, the book also includes a substantial
introduction that puts the poet in biographical, historical, and
cultural context.
"The Best Laid Schemes" demonstrates like no other collection
why Burns is considered one of the world's greatest poets of love
and democracy--and why he continues to entertain, move, and
intrigue readers two and a half centuries after his birth.
Life cycle assessment enables the identification of a broad range
of potential environmental impacts occurring across the entire life
of a product, from its design through to its eventual disposal or
reuse. The need for life cycle assessment to inform environmental
design within the built environment is critical, due to the complex
range of materials and processes required to construct and manage
our buildings and infrastructure systems. After outlining the
framework for life cycle assessment, this book uses a range of case
studies to demonstrate the innovative input-output-based hybrid
approach for compiling a life cycle inventory. This approach
enables a comprehensive analysis of a broad range of resource
requirements and environmental outputs so that the potential
environmental impacts of a building or infrastructure system can be
ascertained. These case studies cover a range of elements that are
part of the built environment, including a residential building, a
commercial office building and a wind turbine, as well as
individual building components such as a residential-scale
photovoltaic system. Comprehensively introducing and demonstrating
the uses and benefits of life cycle assessment for built
environment projects, this book will show you how to assess the
environmental performance of your clients' projects, to compare
design options across their entire life and to identify
opportunities for improving environmental performance.
We all know what religion is - or do we? This wide-ranging introduction to religion explores what religion is, based around a thematic and non-confessional exploration of the six major traditions, Judaism, Christianity, Islam, Buddhism and Sikhism. It examines contemporary global religious practice, as well as exploring philosophy and religion, the impact of science on religion and the appeal of alternatives such as humanism, communism and new age movements. An ideal text for undergraduate introductory religion courses, What is Religion? offers a fresh perspective on the perennial human questions of ritual, faith, ethics and salvation. Themes covered include: rituals, scriptures, women, liberation, confessing a murder, other belief systems, the existence of God and the future of religion.
Cultural and regional differences in creating and managing
advertising require unique responses to a dynamic, rapidly
globalising business environment. To be global in advertising is no
longer to be homogenised or standardised, it is to be at the
leading edge of social and cultural trends that are changing the
world as we know it. Global Advertising Practice in a Borderless
World covers a wide range of adaptive advertising practices, from
major and emerging markets, in mainstream and digital advertising.
It focuses on understanding how the globalisation of advertising
works in practice, explored in three sections: globalising
advertising in a media and communications context; advertising in a
global world; and global advertising in a digital world. Covering
past, present and potential futures, through an impressive ensemble
of global advertising practitioners and academics, the book
combines academic rigour with practical insights to provide a
comprehensive analysis of the changing dynamics between advertising
and globalisation. It will be of great interest to researchers,
educators and advanced students in advertising, global branding,
international marketing, international business media,
communication and cultural studies.
South Africans have long been present in the United Kingdom.
However, since 1994, their numbers in the British Isles and, in
particular London, have grown exponentially. Some have even
predicted that over a million South Africans now called the UK
home. While this number is an exaggeration, it is clear that this
group comprises the largest portion of the South African diaspora.
Variously labeled as chicken runners, exiles, and emigrants, these
South Africans have regularly attracted attention in the South
African media, yet there has been no serious study of these South
Africans and their story. This book addresses that gap. It asks who
these South Africans are, why they are in the UK, and what they
were doing there. The answers to these questions not only provide a
unique insight into the short history of South Africa's unofficial
tenth province, but also what it reveals about the 'Rainbow
Nation.' These insights further help to answer the question of
whether or not these South Africans will return to South Africa.
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The Bard (Paperback)
Robert Crawford
1
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R603
R495
Discovery Miles 4 950
Save R108 (18%)
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Ships in 9 - 15 working days
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No writer is more charismatic than Robert Burns and no biographer
has captured his energy, brilliance and radicalism as well as
Robert Crawford does in The Bard. To his international admirers
Burns was a genius, a hero, a warm-hearted friend; yet to the
mother of one of his lovers he was a wastrel, to a fellow poet he
was 'sprung...from raking of dung', and to his political enemies a
'traitor'. Drawing on a surprising variety of untapped sources -
from rediscovered poetry by Burns to manuscript journals,
correspondence, interviews and oratory by his contemporaries - this
new biography presents the remarkable life, loves and struggles of
the great poet. With a poet's insight and a shrewd sense of human
drama, Robert Crawford outlines how Burns combined a childhood
steeped in the peasant song-culture of rural Scotland with a
consummate linguistic artistry to become not only the world's most
popular love poet but also the controversial master poet of modern
democracy. Written with accessible elan and nuanced attention to
Burns's poems and letters, The Bard is the story of an
extraordinary man fighting to maintain a sly sense of integrity in
the face of overwhelming pressures. This incisive, intelligent
biography startlingly demonstrates why the life and work of
Scotland's greatest poet still compels the attention of the world a
quarter of a millennium after his birth.
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Full Volume (Paperback)
Robert Crawford
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R361
R291
Discovery Miles 2 910
Save R70 (19%)
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Ships in 9 - 15 working days
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Holding in balance the ecological and the technological, ancient
and modern, Full Volume sings languages and cultures, people and
habitats burgeoning on the brink of extinction. From revved-up
battle-cry to nervous whisper, these lyrical poems praise intricate
abundance. Assured in its rhymes and cadences, Full Volume is often
attentive to poetry in other tongues, not least Gaelic. As their
tones and forms shift from the spiritual to the wry, from haiku to
brosnachadh, the poems' resonance and music build into a sustained
sounding of what it means to live, love, and listen in a world
where 'Nothing is ever single'.
Discover the poetry of Carl Sandburg in Poetry for Kids: Carl
Sandburg. Carefully chosen for kids, these 35 poems are presented,
illustrated, and explained by an expert. There is no better time to
introduce children to poetry and literature than during their
formative years. That is why professor and scholar Kate Benzel has
used her wealth of experience to carefully curate 35 of Carl
Sandburg's luminary poems into one collection that is specially
designed for children. In Poetry for Kids: Carl Sandburg you'll
find many classics, some of which you may remember from your
childhood, including "Young Bullfrogs," "Shenandoah", "Jazz
Fantasia", "Fog", and 31 more of Sandburg's favorite and most
accessible works. Accompanying the words are beautifully
illustrated scenes by award-winning illustrator Robert Crawford.
This gentle introduction includes commentary, definitions of key
words, and an introduction to the poet's life, plus a final
synopsis of the author's interpretation of the pieces.
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