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Preparing a realistic cash flow statement is a potential
franchisee's most important task. This invaluable guide contains
over 100 financial performance representations for major industry
categories, from established franchisors like McDonald's to newer,
smaller systems with only a few operating units. Since franchisors
are not allowed to discuss financial projections other than those
published in their disclosure statements, this information is
especially useful. Also included are detailed profiles of each
franchisor and the author's insights into making meaningful
financial projections.
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