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Any organization must ask three interrelated questions in order to
develop its strategy: where are we, where do we want to be, and how
will we get there? While the questions do not change over time, the
realities and environments that companies face do. Given today's
realities, how should companies answer these questions as they face
the challenges of the 21st century?
In this book, leading business school educators use their
academic, yet managerially-relevant, research to explore these
questions. They divide the book into three sections-- Understand
Your Situation, Develop Your Options, and Lead the Change--and take
the reader through some of the latest thinking that helps answer
these questions. All the authors have extensive international
experience of working with senior managers and are well known
academic researchers in their field. They present their ideas in a
straightforward, lively, and purposeful way. Their goal is to
inform, challenge, and provide practical advice and tools.
The book serves as a guide to a range of contemporary business
challenges, such as managing uncertainty, creating new markets
through innovation, energizing people, leading clever people in
organizations with limited hierarchy, and introducing radical
change. The central focus is on the core concerns and
responsibilities of senior management-- strategy and leadership.
Clear, crisp, and to the point, this book provides an invaluable
and coherent summary of some of the best current business school
thinking on contemporary challenges facing organizations. It will
be an ideal guide for both MBAs and practicing managers.
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