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Wettbewerb Und Kooperation - Wettbewerberorientierung in Projekten Radikaler Innovation (German, Paperback, 2006 ed.): Prof Dr... Wettbewerb Und Kooperation - Wettbewerberorientierung in Projekten Radikaler Innovation (German, Paperback, 2006 ed.)
Prof Dr Volker Trommsdorff; Robert Knack
R2,321 Discovery Miles 23 210
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Robert Knack systematisiert die Besonderheiten radikaler Innovationen, erarbeitet aus den konkurrierenden Ansatzen zur Marktorientierung ein integratives Modell und konzeptionalisiert die strategische Orientierung an Wettbewerbern.

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