Change is happening at breakneck speed: the competition is tougher, the customer is more sophisticated, margins are shrinking, entire industries are disappearing, and everybody is downsizing-trying to do more with less.

Leading authorities in the field of change and human performance, Drs. Kriegel and Brandt show you how to keep ahead of these light speed changes, not just keep up. You'll learn how to:

• Round up sacred cows—outdated beliefs and practices—that cost you time and money and stop you from taking advantage of exciting new opportunities.
• Develop the seven traits of Change-Ready people and teams.
• Gain the competitive edge not by competing but by changing the game.
• Create a Change-Ready environment that will encourage innovation and cutting-edge thinking.
• Motivate people to feel excited and positive about change.
• Create "out of the box" solutions for your company and clients... and much more.

An Alternate Selection of Money Book Club

An International Alternate Selection of Book-of-the-Month Club

Also Available as an eBook

YOU DON'T HAVE TO WORK SO DAMN HARD TO SUCCEED!

More breathing space, more time to think, and more of the joy that comes with great work and great ideas…this can be your work life! Bestselling author Robert J. Kriegel has been acclaimed as a truly innovative voice on the American business scene. Now the man who the New York Times said has "spurred a revolution in performance practices" challenges you to break out of old modes and mind-sets. The bold, innovative strategies discussed by Dr. Kriegel help you develop dramatic new solutions to old problems, create exciting new possibilities, and succeed, beyond what you ever thought possible, without having to work so damn hard!

In this book you'll discover how to:

· perform at peak levels by "trying easier"

· win not by competing but by changing the game

· take time-outs that foster creativity

· eliminate e-mail epidemics, meeting mania, and piles of paper

· think like a beginner

· prevent self-sabotage

· do the impossible for your customer

· round up sacred cows that cost money and prevent change

· stoke fires, not soak them.

TRUE OR FALSE?

1) People and companies that win in this fast-paced environment react quickly to change and new opportunities.

2) You can be successful by being slower than your competition.

3) Listening to your customers is the most important key to business success.

4) In a tight economy and hyper-competitive business environment, vacations need to be postponed.

5) Successful companies can ignore their competition.

ANSWERS

1) False. Winners in these times create change and new opportunities; get proactive, not reactive.

2) True. Some of America's biggest, best companies have learned that the shortest route to breakthrough ideas is often the slowest one.

3) False. One hundred years ago, farmers wanted a better horse and plow, not a tractor. It's not your job just to meet your customer's needs; you need to anticipate them.

4) False. Successful companies realize their employees are more productive and creative if they can "unplug" from work.

5) True. In the words of one of America's most successful businessmen: "We never look at our competitors' products. Why should we assume they know what they're doing?"

In this book, Robert Kriegel, bestselling author of Sacred Cows Make the Best Burgers and If It Ain't Broke...Break It! helps you see yourself, your company, and your career in a whole new light.