The Sociology of Sports-Talk Radio is the latest sports-media scholarship from the author of How Postmodernism Explains Football and Football Explains Postmodernism, winner of the 2017 Outstanding Book Award from the National Communication Association 's Communication and Sport Division. The book provides a descriptive analysis of the social interaction transpiring in what the author has conceptualized as the "the hyper-mediated marketplace of sports narratives." It examines the social structures and processes that make sports-talk radio such a vibrant societal milieu, and seeks to identify the essential sociological dynamics that make all that endless chatter so vital to listeners. A qualitative, descriptive analytical focus on this remarkable platform-where people come together to interact insistently, colorfully, and often with stunning ferocity-highlights key processes by which human communicators construct meaning.