Cnter for the Study of National Reconnaissance Classics. Originally publihed in November 1973, declassified September 17, 2011. Includes a preface by James D. Outzen.

Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.

Robert L. Perry's new book, "Leadership the Ozarks Way," traces the history of the Ozarks culture and points out how that culture shapes leadership traits and skills. The area is described in terms of geography and history, and Perry traces the predominant culture through its Appalachian roots and all the way back to the Scots-Irish immigrations of the 18th Century. This is Dr. Perry's seventh book. His other writings deal with organizational health, strategic planning for non-profits, and insights for effective leadership. His research includes extensive interviewing of 20 outstanding Ozarks-based leaders. Sociological qualities of the culture and experiences of his research group, led to the identification of eight important qualities that impact Ozarks leadership. These qualities are: Integrity, Family, Hard work, Creativity, Storytelling, Music, Humor and Faith. The book contains anecdotes from the lives of the people in the survey group, thus it encourages young Ozarkers to value their heritage, have confidence in their capacities and pursue excellence in leadership. The book reflects the same sense of humor, straight talk and practical applications that the author learned from his Ozarks upbringing.

Full color photographs and illustrations throughout. Center for the Study of National Reconnaissance Classics. Originally publihed in November 1973, declassified September 17, 2011. Includes a preface by James D. Outzen.