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Libby/Libby/Hodge wrote this text based on their belief that the
subject of financial accounting is inherently interesting, but
financial accounting textbooks are often not. They believe that
accounting is an exciting field of study and one that is important
to future careers in business. When writing this text, they
considered career relevance as their guide when selecting material,
and the need to engage the student as their guide to style,
pedagogy, and design. Financial Accounting 11e successfully
implements a real-world, single focus company approach in every
chapter. The companies chosen are engaging and the decision-making
focus shows the relevance of financial accounting regardless of if
a student has chosen to major in accounting. Libby/Libby/Hodge
believes in the building-block approach to teaching transaction
analysis. Most faculty agree that mastery of the accounting cycle
is critical to success in financial accounting, and yet most
financial texts introduce and develop transaction analysis in one
chapter, bombarding a student early in the course with an overload
of new concepts and terms. The authors slow down the introduction
of transactions, giving students time to practice and gain mastery.
This building-block approach leads to greater student success in
their study of later topics in financial accounting such as
adjusting entries.
- Builds Student Interest by engaging and motivating students by
presenting accounting in the context of recognizable companies such
as Bombas, Starbucks, Toyota, HGTV, IKEA and others including
Apple; Whitecotton then integrates those companies throughout the
chapter discussions. - Fosters Decision Making and Analytical
Skills by showing students how managers use accounting information
to make business decisions in companies they know from their
everyday lives. This approach helps students develop the analytical
and critical thinking skills they will need to succeed in their
future careers. - Helps Students Become Better Problem Solvers by
putting their skills to the test through robust end of chapter
content, as well as Demonstration Cases and Skills Development
Cases to practice their comprehension and understanding of the
material. - Uses Technology to Enhance Student Learning through
McGraw-Hill Connect, including adaptive and interactive study
features such as SmartBook, Interactive Presentations, New
Integrated Excel, and Guided Examples, tied directly to Managerial
Accounting, will improve students' engagement in and out of class,
help them maximize their study time, and make their learning
experience more enjoyable.
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