A "New York Times "Notable Book of 2012
Whether it's in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive--but deceit and self-deception carry the costs of being alienated from reality and can lead to disaster. So why does deception play such a prominent role in our everyday lives? In short, why do we deceive?
In his bold new work, prominent biological theorist Robert Trivers unflinchingly argues that self-deception evolved in the service of deceit--the better to fool others. We do it for biological reasons--in order to help us survive and procreate. From viruses mimicking host behavior to humans misremembering (sometimes intentionally) the details of a quarrel, science has proven that the deceptive one can always outwit the masses. But we undertake this deception at our own peril.

Trivers has written an ambitious investigation into the evolutionary logic of lying and the costs of leaving it unchecked.

Considerado por la revista Time uno de los científicos y pensadores más importantes del siglo XX, Robert Trivers es una leyenda viva de la biología y las ciencias sociales. Sin embargo, a diferencia de otros científicos de renombre, Trivers ha estado entre rejas, en alguna ocasión hizo de chófer del líder de los Panteras Negras Huey Newton para ayudarlo a huir y fundó un grupo armado en Jamaica para proteger a los homosexuales frente a la violencia colectiva y los linchamientos.Con su inimitable voz, Trivers nos habla de la vida indómita que hay tras sus aportaciones científicas y comparte aquí opiniones sobre los temas más dispares, desde el racismo en Norteamérica hasta la historia de la psiquiatría, pasando por quién mató a Peter Tosh, el heredero musical de Bob Marley. Repleto de anécdotas sobre personalidades del ámbito científico como Richard Dawkins o Stephen Jay Gould, este libro interesará y entretendrá a cualquiera que sienta curiosidad por la ciencia, la condición humana o la naturaleza del genio creativo.

In Deceit and Self Deception Robert Trivers, whose work has been acclaimed by figures such as Richard Dawkins and Steven Pinker, looks at how and why we so often deceive ourselves. We lie to ourselves every day: about how well we drive, how much we're enjoying ourselves - even how good looking we are. In this ground-breaking book, Robert Trivers examines not only how we self-deceive, but also why, taking fascinating examples from aviation disasters, con artists, sexual betrayals and conflicts within families. Revealing, provocative and witty, Deceit and Self-Deception is one of the most vital books written this century, and will make you rethink everything that you think you know. Robert Trivers is one of the leading figures pioneering the field of sociobiology. He received his bachelors and PhD from Harvard University. He has been on the faculty at Harvard, the University of California, Santa Cruz, and Rutgers University. 'A remarkable book, by a uniquely brilliant scientist' Richard Dawkins 'One of the great thinkers in the history of Western thought' Steven Pinker 'Trivers ranks as one of the most important evolutionary theorists of his generation' E. O. Wilson 'A powerful book ... essential for anyone who wants to try to counter their own unconscious biases' Independent

Robert Trivers is one of the leading figures pioneering the field of sociobiology. For Natural Selection and Social Theory, he has selected eleven of his most influential papers, including several classic papers from the early 1970s on the evolution of reciprocal altruism, parent-offspring conflicts and asymmetry in sexual selection, which helped to establish the centrality of sociobiology, as well as some of his later work on deceit in signalling, sex antagonistic genese, and imprinting. Trivers introduces each paper, setting them in their contemporary context, and critically evaluating them in the light of subsequent work and further developments. The result is a unique portrait of the intellectual development of sociobiology, with valuable insights of interest to evolutionary biology, anthropology, and psychology.

In evolution, most genes survive and spread within populations because they increase the ability of their hosts (or their close relatives) to survive and reproduce. But some genes spread in spite of being harmful to the host organism--by distorting their own transmission to the next generation, or by changing how the host behaves toward relatives. As a consequence, different genes in a single organism can have diametrically opposed interests and adaptations.

Covering all species from yeast to humans, "Genes in Conflict" is the first book to tell the story of selfish genetic elements, those continually appearing stretches of DNA that act narrowly to advance their own replication at the expense of the larger organism. As Austin Burt and Robert Trivers show, these selfish genes are a universal feature of life with pervasive effects, including numerous counter-adaptations. Their spread has created a whole world of socio-genetic interactions within individuals, usually completely hidden from sight.

"Genes in Conflict" introduces the subject of selfish genetic elements in all its aspects, from molecular and genetic to behavioral and evolutionary. Burt and Trivers give us access for the first time to a crucial area of research--now developing at an explosive rate--that is cohering as a unitary whole, with its own logic and interconnected questions, a subject certain to be of enduring importance to our understanding of genetics and evolution.